"we will present City fans with experiences"
Manchester City has announced a new regional partnership with Jio Platforms Ltd (Jio), that will see the brand become the club’s official mobile communications network partner in India.
The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company.
Through this partnership, Manchester City and Jio will collaborate on a variety of engaging experiences that fans will be able to access through Jio’s digital ecosystem comprising JioTV, MyJio, Jio STB, JioEngage and other applications and platforms, in addition to exclusive giveaways and in-market activities.
Man City’s OTT platform CITY will be integrated into the JioTV platform, providing Indian fans further access to exclusive club content.
This includes match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, matchday content and City Studios documentaries.
JioTV, a unique proposition from Jio’s digital ecosystem, is India’s leading digital video platform, giving users access to over 900 channels in 16 languages across 12 genres.
This makes it the second biggest OTT platform globally with over 350 million downloads.
In addition to the Jio brand featuring across the Club’s in-stadia and digital assets, as part of the new deal Jio’s associate brands, RISE and Viacom18 will also leverage several partnership rights across their football and sports offerings.
Akash Ambani, Chairman of Reliance Jio Infocomm Ltd, said:
“We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives.
“We believe both brands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
Ferran Soriano, Chief Executive Officer, City Football Group, said:
“We’re pleased to welcome Jio as an Official Partner of Manchester City today.”
“The Club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space.
“We look forward to working with Jio as we develop these opportunities throughout the partnership.”
Following this partnership, it is clear that Mukesh Ambani is keen on making inroads into the global sports business and is relying on its dominant telecom network to win partners.