"We can all connect about food through Tweets."
Twitter is shaking things up again.
The social media giant has enlisted 17 top food influencers and chefs to make original content focusing solely on food.
Named the ‘Twitter Food Council’, the group features many popular celebrity chefs like Michael Mina, Alex Guarnaschelli and Giada De Laurentiis.
They will be using different social media platforms like Twitter, Vine and Periscope to host original food content daily.
On top of this, they will also be participating in special events which will test new products. These will take place online and in real life.
Users can get involved by using the official hashtag #FoodFlock.
Head of this council, Guarnaschelli, says: “We want to make food conversations and connections easy for anyone on Twitter.
“No matter where people are in the world, we can all connect about food through Tweets.”
These celebrity chefs are also expected to bring Indian dishes to the forefront.
Pile of Indian-Jerk Chicken Thighs w Grilled Lemon Asparagus & EVOO Radicchio. Simple and delicious! pic.twitter.com/gfIkczMdoX
— Ming Tsai (@chefmingtsai) 8 July 2016
Like the award-winning chef, Michael Mina’s The Mina Group, which has opened up an Indian pop-up restaurant and spicing things up.
Rajat Parr the wine director and chef Vikrant Bhasin pioneer this project. By having a tasting menu with classic dishes like pakora chaat and bainghan barta, it gives the locals a real taste for different food.
Bhasin is originally from Bombay but worked his way up in the United States through his talent for cooking.
Other chefs in Twitter Food Council have also tried their hands at making delicious Indian food. Check out
Here is the full list of all of Twitter Food Council members and their official handles:
- Alex Guarnaschelli ~ @guarnaschelli
- Adam Rapoport ~ @rapo4
- Amanda Hesser ~ @amandahesser
- Anne Burrell ~ chefanneburrell
- Ayesha Curry ~ @ayeshacurry
- Carla Hall ~ @carlahall
- Curtis Stone ~ @CurtisStone
- Geoffrey Zakarian ~ @gzchef
- Giada De Laurentiis ~ @GDeLaurentiis
- Graham Elliot ~ @grahamelliot
- José Andrés ~ @chefjoseandres
- Marcus Samuelsson ~ @MarcusCooks
- Michael Mina ~ @ChefMichaelMina
- Ming Tsai ~ @chefmingtsai
- Michael Symon ~ @chefsymon
- Nilou Motamed ~ @niloumotamed
- Rick Bayless ~ @Rick_Bayless
Food has always been social media friendly, with people getting their phones out to take pictures of their meals before eating it.
So it makes sense that Twitter would jump on this and use it to engage their audiences, and hopefully inspire people to cook more food.
Head of lifestyle media partnerships at Twitter, Janice Morris, says:
“Twitter is global, real time and conversational and can connect the entire food community through Tweets.
“It’s also really visual, so it’s a perfect platform to share a photo or video to a global audience, and also an excellent place to have a conversation about food.”