"Lakme picked the right person."
Saiyaara star Aneet Padda has been officially announced as the new Gen Z face of beauty giant Lakme.
The 22-year-old actor is experiencing a meteoric rise following her breakout role.
With Saiyaara smashing box-office records, Aneet has been praised for her effortless charm, youthful energy, and natural beauty.
Fans have already hailed her as one of Bollywood’s most promising fresh faces.
The move to join Lakme as their Gen Z representative feels like a natural step.
Aneet’s persona reflects everything the youth-driven brand wants to embody in beauty today.
Sharing the announcement on Instagram, Aneet posted a collaborative video with Lakme.
She captioned: “Adding life and laughter to beauty, because it’s more fun when it’s real.”
She continued: “So excited to be the Gen Z face of a brand that defined beauty for so many of us. Thank you Lakme.”
In the campaign video, Aneet embraced the Gen Z aesthetic from head to toe.
She wore a scoop-neck tank top, light-wash jeans, and layered chokers with hoops.
Her full-glam look featured shimmery eyeshadow and glossy lips, blending bombshell energy with a laid-back, cool-girl vibe.
It was a style that captured Gen Z’s playful boldness.
Speaking in the video, Aneet said: “Full glam or just a little bit of kajal, as long as I feel cute, that’s my vibe.”
The line resonated with fans instantly.
Netizens praised Lakme’s decision to sign her as their new face.
Many agreed she perfectly represents the Gen Z generation, with one fan writing: “Lakme picked the right person.”
Some highlighted her natural features, noting she has not undergone cosmetic procedures.
One user commented: “Aneet Padda is a naturally beautiful diva. Lakme chose the right person, thank you Lakme.”
Another wrote: “So in for people with real features being part of a beauty campaign. So refreshing.”
Her authenticity struck a strong chord with online audiences.
Fans also pointed out the mix of brand ambassadors, noting Kareena Kapoor’s recent return.
One user commented: “Kareena and Aneet, oh Lakme understood the assignment.”
Lakme executives highlighted the significance of their new partnership.
Sunanda Khaitan, Vice President of Lakme, explained the brand’s vision in bringing Aneet on board.
She said: “Lakme has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing how beauty itself is evolving.”
She added: “From high-coverage perfection to effortless, expressive, modern makeup, this partnership reflects how Gen Z wants to experience beauty today.”
Sharing her excitement, Aneet said: “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement.”
She concluded: “Lakme’s philosophy reflects that balance perfectly. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
Aneet Padda’s new role as the Gen Z face of Lakme highlights her unstoppable rise in Bollywood, proving her influence extends far beyond cinema screens.
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