"It’s a very special place and I’m happy to see it being recognised"
Zayn has been named the ambassador for Bradford City of Culture 2025.
The former One Direction star is originally from West Bowling but now spends much of his time in the United States.
As ambassador, he will attend some of the year’s 1,000 shows, exhibitions and events.
The singer said: “I’ve travelled all over the world but my roots and family remain in Bradford.”
The announcement was made at Bradford City’s Valley Parade stadium.
In a video message played at the stadium, Zayn said:
“Bradford is and always will be home to me.
“It’s a very special place and I’m happy to see it being recognised as the UK City of Culture for 2025.
“There are some exciting projects I am taking part in throughout the year that I can’t wait to share with you.
“Now we can celebrate this great city and the people who live and work here with the rest of the world.”
A new ‘Love Bradford 2025’ logo was also unveiled, as well as plans to recruit over 3,500 volunteers from the area.
Three free events are also planned in 2024 in the lead-up.
Shanaz Gulzar, Creative Director of Bradford 2025, said:
“In 2024 we’re gearing up for a district-wide cultural programme which will put Bradford on a national and international stage.
“I’m thrilled Bradford’s very own superstar Zayn Malik is joining us on this journey – his creative vision and passion for his home town strongly aligns with our brand values.
“Zayn’s involvement, as well as the three special events in 2024, are just a taste of what’s to come in 2025.”
“This is the start – our countdown has begun.”
The free events will begin with Where It Began – an art exhibition by British-Pakistani artist Osman Yousefzada. It will run from May 3 to October 13.
French street theatre company Compagnie OFF will perform in the city centre on August 24.
Four Nations: Bradford will see portraits of people from the city displayed throughout the district in September.
Ryan Sparks, Chief Executive at Bradford City AFC, said:
“It is a really huge success for Bradford to have obtained UK City of Culture status for next year.
“We will be carrying wording with a nod to the UK City of Culture below the crest on our playing shirts for the next two seasons, which will be worn with huge pride in what Bradford has accomplished.”
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