“We need to work towards building a region that is free of poverty and injustice.”
British Asian singer, actress and former VJ, Sophie Choudry has been declared as the newest ambassador for the British Asian Trust.
The trust, which was found in 2007 by the Prince of Wales, links British Asian diaspora to programmes supporting the most disadvantaged communities in South Asia.
Sophie, who was born and brought up in England, launched her music and film career in Mumbai.
She has been a supporter of the organisation and attended a charity gala dinner in Mumbai in April 2016,
The glitzy event welcomed the Duke and Duchess of Cambridge to India.
Speaking of her appointment, Sophie says: “I am extremely proud of my British Asian heritage, and feel honoured and privileged to have been made an Ambassador of the British Asian Trust.
“We need to work towards building a region that is free of poverty, injustice and in which equality rules.”
She adds: “I hope to make this vision come alive by making a positive contribution in any way I can.”
Executive Director of British Asian Trust, Hitan Mehta, shares his delight that the former MTV India presenter is the new ambassador:
“Sophie is a much-loved figure in the world of entertainment both in India and here in the UK.
“We are hugely delighted that she joins the Trust as our newest ambassador.
“Her popularity and support has already helped to build our profile during the Royal Visit to India, and we look forward to working closely to raise greater awareness of our work.”
The trust exists to maximise the potential of South Asia’s most vulnerable and disadvantaged people, which is free from inequality and justice.
The British Asian Trust works through a range of local charities to improve livelihoods, education and heath.
Other ambassadors for the Trust include well-known British Asian celebrities, such as singer Zayn Malik and popular music producer Rishi Rich.