“Fashion is second nature to me! I love prints, fabrics, and style!"
Pakistan Fashion Week 7 celebrates the fusion of Pakistani and British culture through the art of fashion and clothing.
All the designers that will showcase at PFW7 fearlessly experiment with the cultural mix of Eastern and Western aesthetics.
Here are some of the most prominent and beloved faces that will ramp up PFW7 and make it an unforgettable experience for all.
Saturday 10th January 2015, 6pm
Sonya is associated with showcasing exquisite designs, inspired by the beauty of nature and crafts.
Her clothes combine high-quality fabrics with opulent colours and patterns, executed with innovative techniques and precision.
All of her pieces are embellished with rich ethnic embroidery and combine traditional cuts, yet keep the silhouette modern and cutting edge.
A regular feature of PFW7, Hyderabad based Moazzam Abbasi merges traditional attire with modern, off-the-cuff cuts.
His delicate embroidery and airy materials range from luxury prêt to ready-to-wear.
Taking on the concept of ‘colours’ Naurang is an experimental brand that combines vibrant hues with traditional ethnic style.
Led by two hugely talented designers, Naurang combines boldness with culture, offering a unique fusion of old and new.
Led by ambitious young designer, Sonya Humayun, ‘Kaamdaani’ takes ethnic tradition and modern creativity to produce exquisite bridal wear and a range of formal and semi-formal wear.
Sonya combines her imaginative skills to offer stunning and flamboyant designs for the quirky modern woman.
‘Classic with a twist’, Rabia Zahur believes great fashion should: “Strive for perfection in every aspect of the garment with attention to detailing and finishing.”
Offering exclusive, limited availability pieces, the brand uses traditional methods such as bhandhani, gota work, block printing and hand dying to create artistically inspired wear.
Goal by Fozia Hammad
‘Goal’ promises opulent haute couture. Oozing passion and romance, Fozia’s collection showcases stunning feminine silhouettes with intricate detail and tasteful colour combinations.
Also part of the runway show are Aijaaz Aslam, Hamna Amir and Faika Karim.
Sunday 11th January 2015, 3pm
Shakir’s eponymous label has expanded into a fashion empire, becoming the largest manufacturer and retailer of fashion garments in Pakistan.
On designing he says: “Fashion is second nature to me! I loved prints, fabrics and style! Glamour had a special place in my heart!”
Alizay is a fashion label that strives to fulfil every desire of their client. Alizay has developed a unique style of his own, reflecting the ancient traditions of Pakistan. His profound understanding of ancient designs and the innovative use of traditional crafts has created a new classicism in fashion.
The clothing reveals the personality of the wearer trough unconventional colour palette, funky colours of truck art, traditional Mughal art, fusion of Eastern and Western, which results in impeccable elegance and glamour.
Brocades by Maria Raja
Maria Raja’s pieces combine rich fabrics such as silks, brocades, jamawars and velvets, executed with impeccable precision and craftsmanship, resulting in a unique, sophisticated, trendsetting and whimsical collection. The designer says:
“My vision expresses the fusion of imagination and aesthetic sense which combines to create the most royal look.”
Led by head designer, Khawaja Aqar Ahmed, ‘Momins’ fills the niche between East and West. Ahmed is famously known for introducing European menswear to Pakistan.
His ethnic attire takes on a very Western approach with colour blocking and modern, casual cuts.
Offering designer wear for women, including sleek and chic formal wear, casual wear and bridal wear, Cocktail is one of Pakistan’s largest brand stores.
The brand boasts 40 different designers, offering only the best of womenswear and accessories, including designer handbags and footwear.
As the UK’s largest Asian department store, Bombay Stores offer premium couture and ethnic prêt collections at affordable prices.
Their luxurious style will see chiffons, charmeuse silks and Swarovski crystals.
The show will also see the likes of Shabbir Textiles, Shariq Textiles and Fatima and Sam Dada.
Sunday 11th January 2015, 6pm
A funky high street brand, ‘Rang Ja’ takes traditional designs and gives them a modern twist with Western cuts and bold silhouettes.
Known for being both contemporary and colourful, the brand is always on trend and celebrates individual style and glamour.
Founded by Shawana Afzal, ‘Lajwanti’ offers one of the most popular collections of bridal couture and prêt in Pakistan. Started in 1996, the brand boasts as one of the best wedding outlets in the country.
Having only launched in 2013 at Karachi Fashion Week, ‘Pink Chiffon’ is led by USA designer Ash Daredia.
Using delicate fabrics and hues, Ash combines silk and chiffon with white and creams, offering a collection that oozes feminine simplicity.
Offering Asian elegance and beauty, Shazia Kiani creates versatile bridal wear using resham, beadwork and semi-precious stonework.
Bespoke designer of men’s ethnic wear, Ahsan’s offers an exceptional range of sherwanis, jodhpuris, indo western sherwanis and kurta suits.
Fusing tradition and modernity, the designer uses exquisite regal details including jewels, gemstones, zardosi, nakshi and zari work.
Seen as the ‘Couture Queen of Pakistan’ Honey Waqar is a force to be reckoned with. Representing elegance and Pakistani chic, her designs are breathtakingly luxurious.
A well-deserved Grand Finale to PFW7, Honey’s collection will see her passion for fashion, beauty and creativity shine through.
Also showcasing is designer Rana Noman, Sahar Atif and Sonali’s Creations.
With the exquisite selection of designers to showcase at Pakistan Fashion Week 7, the event promises to outshine its predecessors.
All of these names have earned an international cult of followers and deserve a place in the spotlight.
The fashion extravaganza will treat audiences to a spectacular show of glamour, style and drama and will raise the profile of Pakistani fashion to an international level.