“Our ambition is global."
Pakistani multimillionaire Murtaza Hashwani is launching a new app to help boost the country’s employment opportunities.
The Hashoo Group CEO is releasing a digital payment app called Foree (Urdu for ‘immediately’).
The app is due for release in Pakistan in May 2021 and has the aim of boosting the global cashless economy.
Foree plans to help create jobs in Pakistan and aid overseas workers in sending payments back home.
Foree’s management estimates that the app will help create at least 100,000 jobs in Pakistan alone in the next two years.
They also believe that points of sales (POS) will be created in areas both inside and outside major cities, as people will not rely on just cash to make purchases.
According to Hashwani, Foree will be the first app of its kind in Pakistan. Its purpose is to create a global impact.
In an interview with Arab News, Murtaza Hashwani said:
“Foree will be the first online payment system in Pakistan.
“Our ambition is global. This is going to be rolled out regionally in the Middle East and then we would like to take this globally.”
Hashwani also said that Foree could become a globally downloaded app with the help of nine million Pakistanis living abroad.
“Remittances will be one of the biggest areas we’re focusing on.
“For Pakistani diaspora living outside, remittances have always been a challenge.”
The Hashoo CEO went on to say that Foree would help both individuals and businesses to regularise cash payments.
The app will also help to boost e-commerce in Pakistan, and allow people to shop online from international companies through real-time payments.
According to Murtaza Hashwani, the project has been set up using a seed investment.
By working with other global companies and ventures willing to invest in Pakistan, the app can also undergo future expansion.
Hashoo Group, the Hashwani family’s business, is currently a major player in both the hospitality, oil and gas sectors.
Murtaza Hashwani is the son of business tycoon Sadruddin Hashwani. He grew up in a family that believed in making a difference.
As the CEO of Hashoo, Murtaza Hashwani has worked for greater outreach by providing access to education, health and sustainable livelihood.
Millions of Pakistani men and women have benefitted as a result of Hashwani’s work in philanthropy.