Manchester City secures Deal to Focus on Indian Fanbase

Manchester City have partnered with Indian sports management agency Rise Worldwide to strengthen their presence in India.

The collaboration aims to secure tailored brand partnerships to connect with the club’s growing fanbase in India and further establish its commercial footprint.

Manchester City’s global appeal has soared under Pep Guardiola, winning multiple Premier League titles and securing the UEFA Champions League in 2023.

Their dominance on the pitch has elevated the club’s status, making it one of the most recognisable football teams worldwide.

The club will also compete in this summer’s expanded FIFA Club World Cup in the United States, which boasts a $1 billion prize pool.

The competition is expected to generate massive global attention, providing further opportunities for commercial growth.

Nikhil Bardia, Head of Rise Worldwide, said: “Manchester City is among the biggest clubs globally, and we are privileged to facilitate partnerships for them in India.

“Our goal is to establish long-term alliances that not only drive business growth but also contribute to the sport’s development in the country.”

Rise Worldwide will leverage its expertise in the Indian market to forge relationships and sponsorship deals on behalf of Manchester City.

The Premier League has identified India as one of its key international markets, with millions of football fans following the league and its clubs.

Manchester City’s move aligns with the league’s broader push to expand its influence in the region.

City Football Group (CFG), Manchester City’s parent company, has an existing footprint in India.

In 2019, CFG acquired a 65% stake in Indian Super League club Mumbai City FC.

The club was rebranded to align with City’s global identity, adopting the sky blue colours and emblem.

Since then, Mumbai City FC has emerged as one of India’s top football clubs, winning both the ISL League Shield and ISL Cup twice. The team currently sits sixth in the ISL table this season.

Manchester City’s expansion in India aligns with the Premier League’s growing commitment to the country.

A new broadcast deal with JioStar will increase the league’s visibility in India from the 2025/26 season.

The three-year agreement is valued at £51 million, including £42 million for rights fees and £8.7 million for marketing commitments.

This deal will make Premier League matches more accessible to Indian audiences, further strengthening its appeal.