“The modern Brides’ wedding day choices and styles are more diverse than ever"
After the phenomenal success of its previous show, India Fashion Week returns between 15th and 16th October 2016, at ExCel London.
Guests and brides-to-be can also walk next door and enjoy the National Asian Wedding Show which welcomed over 18,000 people in 2015!
Events pan across the capital city, including seminars on the latest trends and the chance to attend VIP jewellery events.
The main event is at the ExCel London with over 6 infamous designers and their lines. There are four catwalks on each day that last half an hour.
Designers are coming from all around the world and some are coming straight from the Lakme Fashion Week catwalk. They include Shantanu & Nikil, Swapnil Shinde and Bhumika & Jyoti. Others are yet to be revealed.
The official event partner is well-known electrical beauty and grooming brand BRAUN, supplying products for all women and men to help everyone feel beautiful.
Zbyszek Kalenik, Communications Manager of Braun says: “We are thrilled to be catwalk-side supporting the latest trends and innovation across fashion and beauty within the market and proud to offer our beauty and grooming expertise throughout the event.”
The designs further show the feeling of beauty with that of British Asian, Asian, NEWGEN and fusion designers.
With fashion being a £26 million industry in the UK alone, the desire for up-to-date trends from South Asia for British Asians to indulge is on the increase.
This year, the organisers of the events, The Platinum Group, has opened up a platform for all types of marriages. Thus, they have gathered exhibits that showcase fashion and more for any kind of couple and every ethnicity.
An increase in mixed marriages has become the norm in our world, they have been embraced by designers this year. Ocean Media and the National Asian Wedding Show have joined hands to create their ‘Fusion Collection’ to be displayed throughout the weekend.
Guests can look forward to seeing designs that have collated and fused together Eastern and Western looks. Garments can be mixed and matched to create different looks without taking up too much wardrobe space.
Event organisers insist that the showcase items are not just for Asian weddings. They can be an inspiration for anyone. With the growth of Eastern influence in the Western world, the show is a fun day out, no matter who you are.
Founder of the National Asian Wedding Show, Manny Singh says: “Braun India Fashion Week London will bring these designers to the forefront and will educate the UK consumer about fresh, couture and fusion designs, whether they are Asian or not.
“The number of mixed marriages has been steadily rising for years. Many second, third and later generation Asian couples are hoping for a wedding day with influences from both east and west.”
It’s safe to say that the 2016 India Fashion Week and National Asian Wedding Show will be revolutionary and definitely set a precedent for modern day marriages. Making it easier for new couples to mix differing cultures in a harmonious way.
Alex Butler, Event Director of the National Wedding Show adds: “The modern Brides’ wedding day choices and styles are more diverse than ever. And our new Fusion Collection will ensure we continue to offer all couples maximum choice at the show to help create their perfect day.”
From couture bridal lines, venue suppliers, jewels galore and world-class outfits, you would be crazy to miss it!
For India Fashion Week in October 2016, events run from 11:00am to 7:00pm on Saturday 15th and from 10:00am till 6:00pm on Sunday 16th. Tickets are only £10.00 for the entire event, including the Nation Asian Wedding Show.
If you are just looking to go to the National Asian Wedding Show, the tickets are £8.80. But, for brides and grooms, the show is completely free! Simply go online and fill out a form to claim your tickets.
For more details and to purchase tickets, please visit the India Fashion Week website here and the National Asian Wedding Show here.
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