"It’s that same flush you get after extra chutney."
Inde Wild has unveiled its latest beauty innovation with the release of the ‘Hot Sauce’ Dewy Lip Tint, described as the brand’s first lip treatment plumper.
The launch was announced on social media, where Inde Wild teased beauty enthusiasts with its bold new addition, which promises hydration, subtle plumping and a fiery desi-inspired twist.
According to the brand’s Instagram caption, the lip tint creates a light tingling sensation that transforms into a cooling finish, delivering comfort without the sting of harsh plumpers.
It features a sheer, peachy look with a juicy finish, combining 99% skincare actives such as vegan ghee, hyaluronic acid and peptides for deep hydration and nourishment.
For plumping, ingredients include capsicum extract, ginger root oil and menthol, providing natural fullness over time without burning or discomfort.
Founder Diipa Buller-Khosla shared a heartfelt post explaining the inspiration, rooted in her cultural heritage and the significance of spice as a symbol of identity.
She wrote that ghee was chosen for nourishment and chilli for personality, resulting in a lip plumper that cares for lips while giving natural volume and a spicy tingle.
Diipa compared the sensation to the flush experienced after extra chutney on a vada pav or too much podi on a dosa, bottled into a lip tint.
The release reflects Inde Wild’s mission to create unapologetic products that merge modern skincare with South Asian traditions, appealing to beauty lovers globally.
Founded in 2021 by Diipa and her husband Oleg, the brand has expanded across India and the UK, including Sephora stores.
Diipa’s journey began as an intern at a fashion agency in Amsterdam, which ignited her passion for the industry while she studied law in London.
Her influencer career flourished alongside her studies, and today she has 2.4 million Instagram followers, regularly attending fashion weeks, Cannes Film Festival and humanitarian events.
The couple’s combined vision and strategy have positioned Inde Wild as a brand that integrates beauty, culture and activism while challenging conventional industry standards.
With its Ayurvedic-inspired products, the brand aims to empower Indian women by celebrating diversity and rejecting outdated notions of beauty, including the dominance of skin-whitening products.
Diipa emphasises their shared vision of reshaping beauty standards, ensuring future generations of Indian women feel represented and proud of their heritage.
Looking ahead, she has ambitious plans for Inde Wild to become not just a good brand but one of the greats, resonating with South Asians worldwide.
The couple continue to work step by step with their team to achieve global recognition while instilling pride in the community they represent.
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