"It was organic marketing gold."
A brief Instagram moment involving Virat Kohli ended up being a game-changer for Avneet Kaur.
Punjabi actress Avneet posted bold pictures of herself in a green crop top and a printed wrap skirt.
She soon hit headlines when social media users noticed Virat Kohli had liked the pictures.
This triggered a frenzy of speculation and memes.
One wrote: “Kohli saab what is this behaviour?”
Some asked: “Who all have come to see Virat Kohli’s like?”
The hashtag #ViratLikedAvneet began trending on Instagram and X.
Some tagged Virat’s wife, Anushka Sharma.
Others jokingly crowned Avneet the “Accidental Viral Queen” of the day.
Virat quickly responded, writing:
“I’d like to clarify that while clearing my feed, it appears the algorithm may have mistakenly registered an interaction.
“There was absolutely no intent behind it. I request that no unnecessary assumptions be made. Thank you for your understanding.”
The ‘Like’ was removed, but it did little to end the drama, with some making fun of Virat’s post.
On the other hand, the viral moment ended up benefiting Avneet, whose Instagram following increased by more than 500,000 while her engagement rate reportedly tripled.
According to digital marketing agency BuzzCraft:
“Her post value increased by 30%, from Rs. 2 lakh to Rs. 2.6 lakh.”
On social media, one user quipped that the accidental like “had financially benefited Avneet more than many startups in the quarter”.
The virality also opened doors for new partnerships.
Avneet Kaur reportedly secured 12 brand deals in the week following the incident, across beauty, fashion and fintech sectors.
Social media strategist Neha Kapoor said:
“It was organic marketing gold.”
She added that the incident was a rare example of virality working in someone’s favour so effectively.
Industry estimates suggest the event boosted her net worth past Rs. 41 crore (£3.7 million).
With her 2024 Cannes appearance also regaining attention, some analysts believe this figure could rise further.
Media analyst Rishi Dutta said:
“She turned a moment into a movement.”
Meanwhile, Avneet continues to draw social media attention.
She posted sultry photos of herself in a white figure-hugging mini-dress.
Her summer look was complemented by subtle makeup.
In just a few hours, the post received over 180,000 likes and it is expected to rise.
From reality dance shows to Cannes and now a viral celebrity, Avneet Kaur’s rise reflects a savvy understanding of digital culture and a talent for seizing the moment.
See more pictures of Avneet Kaur in our special gallery:
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