"The products have been formulated exclusively for W"
Indian fashion retailer W by TCNS Clothing has now ventured into the cosmetics market by launching W Beauty.
The ethnic wear brand has released a variety of face, eye, lip and nail products, with face and eye palettes that are customisable in-store.
Moreover, the diverse range is also vegan and cruelty-free as well as being long-lasting and high performing while remaining fashionable.
The Vita enriched line comes with the goodness of Vitamin A, E, and C, which locks in moisture for comfortable all-day wear.
Nidhi Vohra, Head of Personal Care at TCNS Clothing, said:
“W Beauty offers a diverse product range for the wide-ranging choices, skin tones, and fashion sensibilities of the Indian women consumers.
“Our makeup is infused with Avocado Oil which is rich in anti-oxidants and makes your skin soft.
“The products have been formulated exclusively for W and sourced from leading European cosmetic manufacturers.”
W hopes to become a one-stop shop for today’s Indian women.
TCNS Clothing Managing Director, Anant Daga, explained:
“At W, we have always endeavoured to provide a complete wardrobe solution to the ever-evolving Indian woman.
“After successful expansion into footwear and accessories, the launch of W beauty is another step in that direction.
“Our well-curated product range addresses the latent need of our consumer who is looking for an amalgamation of fashion and functionality with the goodness of skincare.”
The entire W Beauty collection is exclusively available at select W stores, wforwoman.com and www.myntra.com.
It comes shortly after the much-loved organic cosmetics company, Juice Beauty, also launched in India.
Juice Beauty’s products were released primarily by the Gurgaon-based company, House of Beauty, as of September 2021.
However, the brand, founded by American businesswoman Karen Behnke in 2005, is also available online in India.
Behnke said that she refers to Juice Beauty as a ‘Farm to Beauty Initiative’.
This is a twist on ‘Farm to Fork’ which aims to make food systems fairer, healthier and more environmentally friendly.
The beauty sector is currently a key industry in India, with a market value of more than £8 billion as of 2020, according to Euromonitor International.
While the natural beauty sector, in particular, is relatively small at the moment and currently worth £6 million, it is expected to rise annually by 7.83% within the next four years, Statista reports.
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