"And we call this entertainment?”
Actress Alizeh Shah caused controversy after publicly calling out ARY Digital’s reality show Tamasha 4 for promoting humiliation and mental abuse in the name of entertainment.
The actress expressed disappointment over how the show normalises verbal aggression and emotional breakdowns for the sake of television ratings.
Taking to Instagram, Alizeh wrote: “Tamasha house? More like torture house. The producers should honestly be ashamed.
“We are out here glorifying bullying and humiliating people on national TV.”
Her post quickly went viral, with thousands echoing her criticism and questioning why such behaviour is being broadcast nationwide.
Alizeh further questioned the contestants themselves, writing: “I’m seriously questioning the contestants’ self-respect for signing up for something so degrading.”
The actress also drew attention to the emotional struggles of former contestant Humaira Asghar, who reportedly faced bullying and isolation during her time on Tamasha.
She added: “No one even cared to ask what she went through mentally after that show.
“Here we are again, degrading, tormenting, and starving people of their dignity. And we call this entertainment?”
Her remarks reignited debate over Tamasha’s format, which traps contestants inside a surveillance-heavy house and pushes them into emotionally charged confrontations.
While the show has consistently generated high ratings, critics argue it does so by sacrificing ethics and empathy for spectacle.
Earlier, actresses Saheefa Jabbar Khattak and Romaisa Khan had also spoken out against the programme’s toxic environment and manipulative design.
Romaisa slammed the show’s format, calling it “completely stupid” for pitting contestants against one another simply for drama.
Meanwhile, Saheefa criticised the lack of restraint displayed by participants, urging them to think before speaking or acting on national television.
She said: “I have never followed shows like Bigg Boss, Tamasha, or Love Island. But I watched Tamasha 4.
“People who go on Tamasha and create such spectacles do not realise how much they damage their own image.”
Her comments highlighted a growing concern within the entertainment industry about how far reality shows will go to boost engagement.
Despite repeated calls for reform, Tamasha continues to dominate viewership charts, suggesting audiences remain torn between entertainment and ethics.
As public outrage mounts online, questions linger over whether Pakistani television will ever prioritise mental health and respect over sensationalism.
For now, Alizeh Shah’s words have reignited conversations about dignity, empathy, and where entertainment must finally draw the line.
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