A collection that radiated unapologetic glamour.
Pakistani fashion designer Hussain Rehar made a dazzling debut in Paris with his Spring Summer 2026 collection, ‘Jeevan.’
The collection was unveiled at the historic Hôtel de Maisons.
The showcase marked a defining moment for both Rehar’s career and Pakistan’s fashion industry, merging bold couture with intricate South Asian craftsmanship.
Known for his fearless approach to design, Rehar presented a collection that radiated unapologetic glamour while celebrating cultural artistry at an international scale.
Drawing from a refined palette of white, gold, black, and red, ‘Jeevan’ reinterpreted classic tones with a contemporary Parisian flair.
The line featured richly embroidered coats, delicately layered skirts, and floral appliqués that moved fluidly under the runway lights.
Models wore textured headwear paired with sheer fabrics and minimal makeup, balancing grandeur with restraint in a masterclass of modern couture.
The presentation captured what Rehar has long stood for: a poetic marriage of traditional craftsmanship and avant-garde fashion sensibility.
After the show, the designer shared his emotions on Instagram, writing:
“Still sinking in. Jeevan debuted in Paris, the city that knows beauty like no other.”
Sharing glimpses from backstage, he added:
“The kind of day I’ll never forget. Grateful for the journey so far, and for everything ahead.”
According to Rehar’s brand, ‘Jeevan’ celebrates “the spirit of the bold and charismatic individual”, embodying confidence through artistic precision and theatrical design.
Since founding his label, Hussain Rehar has expanded his creative portfolio with ‘Jugnu,’ ‘Jeevan,’ and ‘Hussain Rehar Couture,’ offering diverse ready-to-wear and bridal collections.
The line represents what the designer has built his reputation on – opulent embroidery, structured silhouettes, and designs that bridge cultures effortlessly.
In 2023, he received the Lux Style Award for Fashion-Forward Brand of the Year, reinforcing his status as a trendsetter in Pakistan’s design scene.
Rehar’s Paris showcase adds to a growing movement of Pakistani designers gaining recognition on prestigious international runways and fashion platforms.
Streetwear label Rastah became the first Pakistani brand to feature at London Fashion Week in 2023, earning acclaim for its fusion of street culture and heritage.
Their creations have been worn by global icons like Riz Ahmed and featured in Marvel’s Ms Marvel series, amplifying South Asian representation in global fashion.
Similarly, Pakistani accessory brand Warp, founded by Hirra Babar, has made waves with its geometric Hexella handbags displayed at multiple global fashion events.
American singer Doja Cat was recently spotted carrying one of Warp’s designs during her album listening party, highlighting Pakistan’s growing creative footprint.
With ‘Jeevan’, Hussain Rehar has not only elevated his artistic vision but also reaffirmed Pakistan’s presence within the ever-evolving narrative of world fashion.
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