Prime Day vs Black Friday: Which is Better for Amazon Deals?

Deals on Amazon are something to keep an eye on, especially when you consider special deal days.

Prime Day launched on October 7, 2025, while Black Friday is just over a month away.

Often dubbed the “October Prime Day”, this sale has quickly grown from an Amazon-exclusive event into a major shopping highlight.

Shoppers can score deals on everything from TVs and gaming consoles to groceries and home devices.

Meanwhile, Black Friday remains the traditional retail powerhouse, drawing participation from countless retailers across the UK and worldwide.

We look at both events and which has the better deals on Amazon.

First Glance

At first glance, both October Prime Day and Black Friday offer steep discounts on luxury items like Apple Watches, iPads, and 4K TVs.

However, the scope and competition differ significantly between the two events.

Black Friday’s advantage lies in the sheer number of retailers participating, which drives aggressive pricing across electronics, laptops, and gaming consoles. The result is often deeper discounts than those found on Amazon alone.

Prime Big Deal Days, by contrast, are more centralised, making it an ideal time to buy Amazon-owned brands.

Fire TV sticks, Kindles, Echo devices, and Ring doorbells typically see significant price drops.

For Prime members, these deals are often available well ahead of Black Friday, offering convenience alongside savings.

While the gap in discounts has narrowed over recent years, Black Friday still tends to deliver broader options for tech-savvy shoppers seeking the newest devices.

Release Cycles

Timing plays a crucial role in the effectiveness of these sales.

Black Friday, falling in late November, aligns with retailers clearing out older inventory to make space for products released earlier in the year.

This timing makes it particularly advantageous for purchasing items like 4K TVs and high-end laptops.

However, Prime Day coincides with different release cycles.

Phones, for instance, often benefit from this sale, as new models, like Apple’s iPhone 17 series, arrive in September.

Older models that may still be in stock are discounted, giving shoppers a chance to buy at competitive prices before Black Friday.

Sale Duration

Another distinction between the events is their length.

While Prime Big Deal Days is usually a 48-hour window, Black Friday has expanded into a month-long shopping season, including Cyber Monday deals.

This extended period gives consumers more flexibility to plan purchases and compare prices across multiple retailers.

Even with Prime Day 2025 being the longest yet, it still cannot match Black Friday’s extended opportunity to hunt for bargains.

Recent months have seen steady price increases across tech and consumer goods, driven by tariffs and rising business costs.

Microsoft, for example, recently raised Xbox Game Pass prices by 50%. Such increases mean that some deals available in October may not be as competitive by November or into 2026.

Savvy shoppers can capitalise on Prime Big Deal Days to avoid inflated costs later in the year.

What to Buy on Prime Day

For Prime Big Deal Days, the best strategy is to focus on products that are being cleared out or are Amazon-owned.

Older phone models, past-year TV models, and certain LEGO sets often see the biggest discounts.

Amazon devices, including Fire TV sticks, Kindles, Echo devices, and Ring doorbells, also drop to their lowest prices during this sale.

Entertainment items, such as 4K and Blu-ray movies, are another area where Prime Day excels, with “Buy 2, Get 1 Free” offers often sweetening the deal.

Gaming PCs and monitors can also offer surprisingly competitive prices, especially from certain brands participating in the event.

What to Buy on Black Friday

Black Friday remains the go-to for newer tech and consoles.

OLED TVs, Nintendo Switch consoles, and direct discounts on Xbox Series X and PS5 bundles are typically available only during this period.

Laptops, from Chromebooks to high-end gaming models, also see aggressive discounts as brands compete for consumer attention.

Outside of electronics, Black Friday’s scope expands to clothing, furniture, and seasonal items.

These broader deals are less common on October Prime Day, making November the better choice for shoppers seeking variety.

Both October Prime Day and Black Friday offer unique advantages.

Prime Big Deal Days is ideal for Amazon-owned devices, select older models, and time-sensitive bargains on specific products.

Black Friday, however, remains the superior option for tech variety, competitive pricing across multiple retailers, and broader shopping categories.

For those with a Prime membership seeking convenience and focused discounts, October is worth exploring.

For bargain hunters wanting maximum choice and depth of deals, Black Friday continues to reign supreme.

In the end, the best strategy may be to monitor both events and target purchases based on timing, availability, and product type.