Winter Lakmé Fashion Week 2010

Lakmé Fashion Week has become one of the most popular fashion events in India. Showcasing work by established and new designers it is a major platform for models and celebrities to celebrate the variety and colour in fabric and clothes design. Lakme Fashion Week Winter Festive 2010 was a huge triumph for Indian fashion with stunning and unique designs flaunted on the ramp.

"The Gypsy collection saw influences from around the globe"

Lakmé Fashion week is one the most prominent events that is held twice a year in India. This is an event which every fashion designer, model, celebrity and everyone in India and abroad looks forward to. LFW has become a popular event in India, because it not only gives famous designers the opportunity to show their new collections but also, Lakmé Fashion Week allows many emerging fashion designers to flaunt their finest designs and talents in the world of Indian fashion.

Lakmé Fashion Week, also abbreviated at LFW, is jointly organised by Lakmé, the number one cosmetics brand in India, and IMG Fashion, a global leader company in management of production and fashion events worldwide. The purpose behind creating LFW was because of a vision to:

“Redefine the future of fashion and Integrate India into the global fashion world.”

Lakmé and IMG fashion try to set off this vision by hosting a LFW twice a year in India.

In September 2010, the Lakmé Fashion Week Winter Festive was held in Mumbai. This 5 day fashion odyssey not only allowed the top of the line fashion designers in India to promote their new collections, but Lakmé and IMG also provided some lucky new emerging fashion designers in India to uphold their new collections in Mumbai.

Famous fashion designer Vivek Karunakaran’s collection named ‘Urban Vagabond’ was designed towards both men and women who travel frequently, and adore different ensembles. Vivek’s collection revolved around both masculinity and femininity. His creations were customized with deconstructed looks. The colours and digital prints that reflected off his outfits were dominant and interestingly enough they are just right for the season.

Whereas new, emerging fashion designer Atithi Gupta’s collection, of which has a strong forte in construction, resembled more retro inspired clothes. Her theme during LFW was ‘Recherche’ a French word that means to look ahead. Atithi’s main goal was to mix both east and west cultures up. Manju Agarwal, an additional rising fashion designer also used the same concept. Her line was named ‘Past Continuous’. Her collection featured an interesting colour scheme of black, green and beige, which she contrasted with bold and daring fabrics.

Not only were the streets of Mumbai packed with fashionistas and fashion designers, but our glamorous, glitzy Bollywood stars took sometime out of their busy schedules and stopped by during the last event of Lakmé Fashion Week. Celebrities such as Hema Malini, Akshay Kumar, Preity Zinta, Sonakshi Sinha, Tanushree Dutta, and Sophie Choudry attended many fashion shows that week as spectators.

With most stars were being spectators of the show, designer Neeta Lulla decided to turn it up a notch and make her fashion show different by adding one famous celebrity to her show. Neeta Lulla, a very successful, talented and glamorous woman who has become one of Bollywood’s favourite designers asked actress Sri Devi to model for her latest collection. Sri Devi, one who never fails to impress, became the show stopper for Neeta’s show. She wore a very elegant, yet sexy silver fish tail gown.

Sri Devi, was not the only Bollywood actress on the runway for the event. Actress Priyanka Chopra makes appeared on the ramp during the last day of Lakme Fashion Week winter event. Chopra wore an extravagant creation made by the one and only Manish Malhotra. Manish and Priyanka both worked together previously, thus Priyanka was asked to model for Manish’s collection in order to promote her Bollywood film named ‘Anjaana Anjaani.’

Two top celebrities that surprised everyone at the Lakmé Fashion Week were Mr. Amitabh Bachchan and Mrs. Jaya Bachchan. For the very first time, LFW saw the presence of Amitabh and Jaya Bachchan. The couple attended an event that was presented by Nachiket Barve.

Nachiket inspiration titles are often different than others. At LFW his starting point was about ‘The Magpipe,’ he included references from Ukrainian paintings to Faberge eggs, and many more items and settings. By using these ideas, he created a very unique yet sophisticated collection.

The Grand Finale of the Lakmé Fashion Week Winter Festive featured Malini Ramani’s Gypsy Collection. Malini’s collection inspired by her personal journeys through different parts of the world, oozed full of colour and textures. True to her style the clothes were vibrant, feminine and bohemian. The looks seen on the ramp were created with products from the Lakmé Gypsy Collection and added to the glamour and free spiritedness of the garments.

Malini Raman said: “The show was a perfect amalgamation of beauty and fashion. The Gypsy collection saw influences from around the globe, several of them inspired by my own journeys. I designed this collection keeping in mind a cultured, exotic and playful woman who likes to collect stories and memories in the form of clothing and accessories from enchanting parts of the globe.”

The next Lakmé Fashion week will be held between 11th-15th March 2011 at the Grand Hyatt, Mumbai, India.

Here are some photos from the 2010 Lakme Fashion Week Winter Festive. Enjoy!

Neha Lobana is a young aspiring journalist in Canada. Besides reading and writing she enjoys spending time with her family and friends. Her motto is "Live as if your were to die tomorrow. Learn as if you were to live forever."

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