His sherwanis are known for their intricate embroidery.
Regarding Pakistani fashion, menswear is as intricate and elegant as any other category.
Traditional outfits, especially for weddings and formal occasions, highlight the beauty of ethnic wear.
These ensembles often showcase rich fabrics, detailed embroidery, and classic cuts that reflect Pakistan’s deep cultural heritage.
Over the years, several Pakistani designers have emerged, each bringing a unique flair to men’s traditional attire.
DESIblitz explores the top 10 traditional Pakistani menswear designers making waves with innovative yet culturally rooted creations.
HSY (Hassan Sheheryar Yasin)
Hassan Sheheryar Yasin, widely known as HSY, is one of the most celebrated designers in Pakistan.
He has made a significant mark in traditional menswear, showcasing ethnic fashion with a modern twist.
His collections feature intricate embroidery, rich fabrics, and bold designs, making them perfect for wedding occasions.
HSY’s sherwanis, particularly, are a favourite among grooms who want a regal yet contemporary look.
Combining traditional elements with modern tailoring, HSY continues to dominate the fashion world, making him a go-to designer for traditional menswear.
Amir Adnan
Amir Adnan is a pioneer in reviving the sherwani as a staple in Pakistani traditional menswear.
His designs focus on intricate detailing and sophisticated tailoring, making his sherwanis a popular choice for weddings and formal events.
Adnan’s collections reflect a blend of ethnic charm and modern aesthetics, appealing to men who value tradition but desire a contemporary twist.
He is also known for his contribution to making traditional attire more accessible to everyday fashion.
Amir Adnan remains a leading designer for anyone seeking elegant, wedding-ready menswear in Pakistan.
Deepak Perwani
Deepak Perwani is a renowned name in both men’s and women’s fashion, but his contributions to traditional menswear are particularly noteworthy.
His sherwanis and kurtas are famous for their luxurious fabrics, detailed embroidery, and distinctive ethnic patterns.
Perwani’s designs are often seen on grooms at high-profile weddings, as he combines Pakistani heritage with international fashion trends.
His innovative take on traditional menswear has earned him acclaim both in Pakistan and abroad.
For men seeking a blend of ethnic authenticity and contemporary style, Deepak Perwani remains a top designer.
Munib Nawaz
Munib Nawaz is known for his cutting-edge approach to traditional Pakistani menswear.
His designs are a blend of sharp tailoring, modern silhouettes, and ethnic elements, making them a favourite among fashion-forward men.
Nawaz’s collections often cater to weddings, where his sherwanis and suits stand out for their bold designs and unique patterns.
He has carved a niche for himself by fusing traditional aesthetics with modern trends, perfect for men who want to make a statement.
Munib Nawaz is a name to watch in the realm of ethnic fashion for weddings and formal occasions.
Nauman Arfeen
Nauman Arfeen brings a sense of understated elegance to Pakistani traditional menswear.
His designs focus on simplicity and refinement, often showcasing muted colours and intricate embroidery.
Arfeen’s sherwanis and kurtas are a perfect choice for grooms who prefer a more subtle, classic look.
He is known for using luxurious fabrics like silk and velvet, which add a touch of grandeur to his otherwise minimalist designs.
Arfeen’s ability to blend ethnic tradition with modern sophistication has made him a sought-after designer in the world of Pakistani menswear, especially for weddings.
Fahad Hussayn
Fahad Hussayn is a designer known for his artistic and often avant-garde approach to traditional menswear.
His collections are characterised by intricate embroidery, bold colours, and ethnic motifs that are deeply rooted in Pakistani culture.
Hussayn’s sherwanis and kurtas are popular choices for grooms looking to stand out on their wedding day.
His attention to detail and use of unconventional designs make his menswear pieces both modern and timeless.
For those seeking a unique blend of art and tradition in ethnic wear, Fahad Hussayn remains a top choice.
Shahid Afridi (Safa)
Shahid Afridi, with his brand Safa, has become a popular name in the world of Pakistani traditional menswear.
His designs focus on comfort, practicality, and ethnic elegance, making them perfect for both weddings and casual wear.
Afridi’s sherwanis and kurtas feature classic cuts and subtle embroidery, catering to men who want a traditional look without being overly extravagant.
Safa’s menswear collections are known for their affordable luxury, offering high-quality ethnic fashion at competitive prices.
Afridi’s contribution to making ethnic menswear accessible has cemented his place in the Pakistani fashion industry.
Mohsin Naveed Ranjha
Mohsin Naveed Ranjha is celebrated for his opulent and lavish designs, which have become a staple for grooms seeking a grand look.
His sherwanis are known for their intricate embroidery, bold colours, and heavy embellishments, making them perfect for weddings.
Ranjha’s ability to combine traditional Pakistani aesthetics with modern cuts and designs sets him apart from his peers.
His collections often showcase a deep appreciation for ethnic heritage while catering to contemporary fashion sensibilities.
For men wanting a show-stopping look, Mohsin Naveed Ranjha is a top-tier designer.
Ismail Farid
Ismail Farid’s approach to traditional menswear is characterised by clean lines, sleek designs, and a minimalist aesthetic.
His collections often feature muted tones and simple embroidery, making them ideal for men who prefer subtle elegance.
Farid’s sherwanis and kurtas are perfect for wedding events, offering a refined yet traditional look.
His focus on craftsmanship and quality has earned him a loyal following among men who value understated luxury.
Ismail Farid’s designs are ideal for those seeking a modern take on ethnic wear that doesn’t compromise tradition.
Junaid Jamshed (J.)
Junaid Jamshed’s brand, J., has become a household name in Pakistan for affordable and stylish traditional menswear.
The brand offers a wide range of ethnic wear, including kurtas, sherwanis, and waistcoats, making it a popular choice for wedding attire.
J.’s designs focus on simplicity, comfort, and ethnic authenticity, catering to men who want classic pieces without breaking the bank.
The brand’s extensive range and accessible price points make it a go-to for many Pakistani men.
Whether for a formal wedding or a casual event, Junaid Jamshed’s J. offers reliable traditional fashion options.
The landscape of Pakistani traditional menswear is rich with talented designers who continue to innovate while honouring ethnic heritage.
From luxurious sherwanis to sleek kurtas, these designers offer a variety of styles that cater to both wedding celebrations and formal events.
Whether you’re looking for grandeur or subtle sophistication, the designers featured here provide something for every man.
With their unique ability to fuse tradition with modern fashion, these top menswear designers are ensuring that Pakistani ethnic wear remains both relevant and stylish.