Shanaya has been closely involved in shaping the brand’s identity.
Shanaya Kapoor is stepping into the spotlight with two exciting milestones: the launch of her jewellery brand Indinoor and her highly anticipated acting debut.
The young actress, daughter of Sanjay and Maheep Kapoor, has teamed up with Gauri Tandon, co-founder of House of Isharya, to introduce Indinoor.
The brand blends festive Indian jewellery with a fresh, contemporary spin designed for the new generation.
Indinoor draws from India’s rich artisanal legacy while reimagining how jewellery can be worn today.
In an industry where festive adornments often appear outdated, it offers something vibrant, wearable and playful for modern women.
Shanaya has been closely involved in shaping the brand’s identity, from product curation to creative direction.
She explained: “My vision is to create something for women who appreciate Indian craftsmanship but want pieces that are easy, fun, and fit effortlessly into their style — jewellery you actually want to wear.”
She added: “We’ve grown up seeing jewellery locked away or worn only on special occasions.
“Indinoor changes that — it’s about celebrating your style, choosing joy in the everyday, and making Indian jewellery truly your own.”
Growing up surrounded by fashion and design, whether through her mother’s jewellery or the influence of Indian cinema, Shanaya was always tuned into the emotional power of adornment.
Indinoor reflects that passion, designed for “every woman and every shade of her story.”
While embarking on her entrepreneurial journey, Shanaya is also gearing up for her acting debut in Aankhon Ki Gustaakhiyan, streaming exclusively on ZEE5 Global from September 5, 2025.
Directed by Santosh Singh and produced by Mini Films, the romantic comedy is inspired by Ruskin Bond’s beloved short story The Eyes Have It.
The film stars Vikrant Massey as Jahaan, a gifted blind musician whose quiet strength and sensitivity shape a heartfelt tale of discovery.
Shanaya plays Saba, a fearless aspiring actress determined to pursue her dreams in a demanding industry.
Their chance encounter on a train unfolds into humour, warmth and intimacy, with the story built on shared laughter and soulful conversations rather than appearances.
Reflecting on her debut, Shanaya shared: “When Aankhon Ki Gustaakhiyan came to me, it felt like the right story to begin my journey with.
“Playing Saba – an aspiring, fearless artist navigating her own path was both challenging and rewarding.
“I connected deeply with her passion and individuality.
“Vikrant Massey’s support and generosity on set made it easier to bring Saba to life.
“I’m really looking forward to audiences discovering this story when it begins streaming on ZEE5 Global from 5th September.”
With Indinoor showcasing her entrepreneurial flair and Aankhon Ki Gustaakhiyan marking her screen debut, Shanaya Kapoor is ready to establish herself as both a style innovator and a promising new face in cinema.
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