“I’m very grateful and super excited"
Shanaya Kapoor has been named the newest face of fashion brand Label Ritu Kumar.
In the campaign video, shared on Instagram, Shanaya can be seen in three different looks.
She wears a floral printed velvet dress with a printed cropped jacket, a velvet dress with a studded tie-up waist belt, and a sequin dress.
Meanwhile, she dances throughout the video.
The collaboration with Label Ritu Kumar is Shanaya’s first fashion association.
The 21-year-old said:
“Label Ritu Kumar is the epitome of being spontaneous and stylish mixed with a little fun and embraces my edgy yet carefree vibe extremely well.
“It’s all about being comfortable in your own skin and that’s what I believe in most.
“I’m very grateful and super excited to be the face for the brand!”
Following in the footsteps of Tara Sutaria and Kiara Advani, Shanaya can be seen displaying her moves in the campaign video.
The campaign video was met with praise from netizens and celebrities alike, including Bhavana Pandey, Seema Khan and Khushi Kapoor.
Amrish Kumar, creative director of Label Ritu Kumar, said:
“Shanaya’s bold, joyful spirit is infectious on the screen.
“She has a great sense of style and being a natural dancer, she was the ideal face for Label.”
Label Ritu Kumar is described as a “designer brand for young urban India”.
Speaking about the collaboration, a spokesperson for the brand said:
“The process is collaborative as well as individualistic.”
The new Autumn Winter 21 collection is presented as a dance ensemble, hence the choreography in the campaign video.
Alongside simple and functional designs, the brand also plans to launch a collection consisting of cosy fabrics like suede, jacquard and knits.
The latest collection is part of the brand’s #JustDanceWithLabel series.
The full collection is available across India and internationally in Label Ritu Kumar stores.
Daughter of Sanjay Kapoor and Maheep Kapoor, Shanaya is quickly becoming one of the rising stars within Bollywood, despite not making her debut.
The 21-year-old started 2021 by taking her Instagram account public.
Within a few hours, the star gained 40,000 followers.
Fast forward to September 2021, Shanaya is steadily approaching the one million mark.
In March 2021, film mogul Karan Johar announced that Shanaya would be joining his talent agency.
Shanaya Kapoor is set to make her Bollywood debut under Dharma Productions soon.
The young star was last seen in a commercial for the skincare brand Naturli.
She was also seen in an advert for hair straighteners, where some netizens compared her to her best friend and actress Ananya Panday.