'Deemak' will not have the box office to itself.
The upcoming Pakistani horror film Deemak is set to hit cinemas this Eid-ul-Azha, promising a chilling alternative to the season’s usual romantic fare.
Directed by Rafay Rashdi and penned by first-time screenwriter Ayesha Muzaffar, the film blends psychological horror with family drama.
The movie’s star-studded cast has already generated significant buzz online.
Lead actors Faysal Quraishi, Sonya Hussyn, and Samina Peerzada appeared at a promotional event in Lahore on May 25, 2025.
They drew attention from fans and media alike.
Images from the event, featuring the three actors in character, quickly circulated across social media, sparking anticipation for the film’s release.
Deemak features a notable ensemble that includes veterans like Javed Sheikh, Bushra Ansari, and Saman Ansari alongside its leads.
While the trailer keeps most of the plot under wraps, it offers glimpses into a disturbing family dynamic centred on Quraishi’s character.
His wife is played by Sonya Hussyn, and his mother, portrayed by Samina Peerzada.
The narrative appears to explore themes of possession, control, and psychological manipulation.
In several key scenes, Peerzada’s character is shown exerting influence over her son and potentially using black magic to pit him against his wife.
The visual style of the trailer leans into the eerie, with unsettling imagery and a tone that departs sharply from mainstream Pakistani cinema.
Bushra Ansari and Javed Sheikh also appear in the trailer, though their roles remain ambiguous.
Their presence adds further weight to a cast already packed with star power.
As anticipation grows, it’s clear that Deemak aims to challenge genre conventions in local cinema and offer audiences something darker and more complex.
However, Deemak will not have the box office to itself.
It is set to open opposite the high-profile romantic comedy Love Guru, starring Mahira Khan and Humayun Saeed.
Industry insiders are already predicting fierce competition, with many expecting Love Guru to dominate commercially due to its broad appeal and leads.
Despite this, Deemak offers something distinct.
With its haunting visuals, a cast of industry heavyweights, and a storyline shrouded in mystery, it may still hold its own.
It might carve out a strong niche among viewers seeking a darker cinematic experience this Eid. The promotional campaign is in full swing.
As excitement builds, all eyes are now on how Deemak will perform when it finally opens to audiences across Pakistan.
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