"Beardo is proud to lead the hemp wave in India.”
Men’s grooming brand Beardo has unveiled its new ‘Hemp’ personal care range.
This new range from the India-based brand rings in the future of personal care for men.
Beardo has taken this route in order to stay relevant with the times and the ever-increasing demand for sustainable products as well as building on the growing popularity of hemp within the overseas personal care market.
The company has added its own “magic” to its “go green” route with this new range.
Using hemp seed oil, Beardo’s one-of-a-kind hemp range was designed to keep Indian men’s skincare in mind.
With the tagline ‘Keep Calm and Slay On’, this new range has a variety of products.
This includes Hemp Foam Facewash, Hemp Facewash Scrub, Hemp Soap Bar, Beard Oil, Hair Oil, and Lip Balm.
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Sujot Malhotra, CEO of Beardo, says:
“Beardo prides itself on being a cutting-edge brand that’s been at the forefront of innovation in men’s personal care.
“A rage internationally, it is surprising that hemp isn’t as big in India given that it has always had its roots in local culture, religion, and folklore.
“Beardo is proud to lead the hemp wave in India.”
The company was founded in 2015 and since then, it has dominated the male online grooming and styling market in India.
It has a curated array of products across grooming and styling for men. It now has lifestyle and fashion products, all of which are unique.
The brand has seen past associations with Suniel Shetty, YouTubers Bhuvan Bam and Ashish Chanchlani.
In 2020, the brand roped in Hrithik Roshan as an ambassador.
An advert titled Arrival of Don Beardo featured the Bollywood star.
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On the partnership, Mr Malhotra had said:
“Conceptualising Don Beardo’s character was a very personal journey for us.”
“In simple words, Don Beardo is a man every man wants to be.
“Casting Hrithik in this campaign was a conscious decision as we felt he could imbibe all these qualities and portray them effortlessly on screen, and we are overwhelmed by the results.
“We at Beardo are committed to celebrating men’s attractiveness and style. With the arrival of Don Beardo, we make visualising it a real possibility.”
Hrithik added: “What I like the most about the campaign – Don Beardo is that it promotes being your true self. How you look and how you feel are two key instigators to going about your daily life.
“The campaign, in line with the core purpose of the products is to enhance confidence and seize the day for yourself.”
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