Lux Style Awards to Make a Grand Comeback

Lux Style Awards are all set for a full-scale comeback with the 24th edition of LSA scheduled for December 2025 in Karachi.

The announcement has revived industry interest because the ceremony has not taken place in a completely in-person format for several years.

Organisers revealed that this year’s edition aims to mirror the magic associated with the show’s earlier legacy while presenting a renewed structure.

They explained that the event will highlight Pakistan’s growing creative spirit and showcase fresh collaborations designed to reflect evolving entertainment trends.

The LSAs are frequently described as an uninterrupted annual tradition, although the past few years have challenged that perception significantly.

In 2020, the awards were paused entirely when the pandemic halted global gatherings and forced organisers to reassess their priorities.

Instead of hosting a ceremony, the brand redirected the event’s entire budget to the Akhuwat Foundation to support fashion workers.

Winners for the 19th edition were quietly acknowledged later, but the customary red-carpet glamour and elaborate setting were conspicuously absent.

Further complications emerged when India and Pakistan experienced rising tensions, which resulted in the 23rd edition being announced digitally.

That online announcement lacked the atmosphere usually associated with the LSAs and contributed to ongoing debates about their cultural relevance.

These disruptions prompted the organisers to reassess the ceremony’s direction and consider how audiences have altered their viewing habits.

During this time, digital creators gained remarkable influence, which encouraged the LSAs to introduce a new award category for online content.

The organisers stated that recognising creators is essential because their work shapes modern storytelling and impacts younger viewers significantly.

This new category reflects how the creative economy has expanded even as several traditional productions struggled with delays and frequent shutdowns.

The show also promises collaborations that merge real achievers with reel personalities, suggesting unexpected pairings and diverse on-stage appearances.

Such crossovers may help the LSAs engage wider audiences who enjoy entertainment across streaming platforms and social media spaces.

More importantly, the return to a physical ceremony symbolises a major reset for the awards.

Karachi has been selected as the host city, and organisers are expected to reveal the nominations list in the coming weeks.

Fans and industry insiders are already discussing potential nominees and anticipating whether the new direction will strengthen the show’s position.

Expectations continue to rise as the Lux Style Awards prepare for a comeback that aims to re-establish them as Pakistan’s celebration of style and artistic achievement.