KR$NA partners with Mass Appeal for New Project

KR$NA has signed with Mass Appeal, the New York-based hip-hop label co-founded by Grammy Award-winner Nas, for his next project.

The release, expected in May 2025, will be KR$NA’s first under the Mass Appeal banner. It marks a major milestone in the artist’s growing international journey.

KR$NA is widely credited as a pioneer of the Desi hip-hop movement. His razor-sharp pen, multilingual delivery, and technical precision have earned him acclaim.

Known for his lyrical depth and fearless songwriting, KR$NA has built a strong legacy as one of South Asia’s top MCs.

He also made a cameo as himself in the 2019 Bollywood blockbuster Gully Boy, a film credited with bringing Indian hip-hop to the mainstream.

Speaking about the new project, KR$NA said: “This is a project that I have worked on for the past few months and is, I feel, a more complete body of work.

“In a way, carrying forward the legacy I have built, but expanding my soundscapes.

“It’s exciting for me and my team at Kalamkaar to work alongside Mass Appeal – a label with incredible hip-hop pedigree spearheaded by none other than the legend Nas!

“Couldn’t be more amped!”

Mass Appeal, known for its influential role in modern hip-hop, has worked with major names like DJ Premier, M.anifest, and Steel Banglez.

It has also previously collaborated with Indian artists such as DIVINE, Karan Aujla, AP Dhillon, and Raftaar.

Peter Bittenbender, CEO of Mass Appeal, said:

“KR$NA is a lyrical powerhouse with a story that deserves the world stage.

“At Mass Appeal, we’re driven by the mission to spotlight the most authentic voices in hip-hop globally and KR$NA fits that vision effortlessly.

“His artistry, integrity, and influence in Indian hip-hop are undeniable, and we’re proud to welcome him into the Mass Appeal family.

“This project is a defining moment for Desi hip-hop, and we’re excited to help take it to the world.”

Ankit Khanna, of Kalamkaar Music, added:

“The Indian hip-hop scene has been experiencing unprecedented growth and has surged in momentum.

“KR$NA’s diverse music releases make him a significant contributor to the Indian hip-hop scene.”

“With his longstanding presence in the industry, KR$NA is a pioneer in the industry with one of the strongest fan bases.

“His incredible contribution through his tracks have invited a new fanbase and audience and his recent association with Nas for the release of his project under Nas’ label.

“Mass Appeal will not only capitalise on the Indian Hip Hop market but also widen the South East Asian hip-hop scene.”

KR$NA’s new project will be released via Mass Appeal in May 2025. Further details, including tracklist, artwork, and collaborations, will be announced soon.