“It is disgusting to judge one woman"
A recent segment from Jeeto Pakistan has sparked controversy online, with viewers accusing the show of promoting the objectification of women.
The clip has been widely circulated on social media, sparking outrage.
It shows the host Fahad Mustafa introducing a competition where women from the audience are judged based on their physical appearance.
Joined by team captains Adnan Siddiqui and Aijaz Aslam, Fahad Mustafa invited several women onto the stage and picked one as the winner.
However, many have criticised the segment, calling it degrading and inappropriate, especially during Ramadan.
Viewers condemned the idea of ranking women based on their looks, with one commenting:
“It is disgusting to judge one woman among so many just based on looks.”
Another user pointed out that no hijabi woman was selected for the contest, calling it a biased and shameful display.
A third demanded: “Stop objectifying women.”
The backlash intensified due to Fahad Mustafa’s own stance against exploiting women for content.
Many noted his previous criticism of family vloggers, accusing him of hypocrisy for now engaging in similar behaviour on his show.
The criticism against Jeeto Pakistan escalated further when ARY’s owner, Salman Iqbal, made a studio visit during a recent episode.
Fahad Mustafa greeted him with exaggerated enthusiasm, chanting “Malik Malik” in his honour.
Adnan Siddiqui joined in the banter, referring to Iqbal as everyone’s “owner”.
Social media users found this display troubling, accusing the celebrities of hypocrisy and blindly praising someone just because of his wealth.
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This is not the only ARY show facing criticism this Ramadan.
The Shaan-e-Ramzan transmission, hosted by Iqrar-ul-Hassan and Waseem Badami, has also received heavy backlash.
The duo’s jokes and banter, particularly their flirtatious remarks towards a female chef, have not been well received.
Viewers believe their humour has crossed the line, making the show uncomfortable to watch.
A user commented:
“Ramadan transmission? More like Haram transmission.”
Adding to the controversy, Iqrar-ul-Hassan’s three marriages became the subject of on-air jokes once again.
His wives were humorously compared to rice flour and baking soda, which further angered the public.
Many found the jokes distasteful, arguing that Ramadan transmissions should focus on spiritual and meaningful content.
ARY’s Ramadan programming has been met with widespread disapproval in 2025.
From Jeeto Pakistan’s controversial beauty contest to Shaan-e-Ramzan’s inappropriate humour, viewers are growing frustrated with the channel’s content.
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