Hanumankind honours Kerala Roots with ‘Run It Up’

Hanumankind has released a new single titled ‘Run It Up’, which pays tribute to his Keralan roots.

The track is a collaboration with music producer Kalmi and ‘Big Dawgs’ director Bijoy Shetty.

With a pulsating Chenda beat at its core, ‘Run It Up’ blends Kerala’s traditional sounds with Hanumankind’s unique storytelling.

The music video, shot in his hometown, highlights Indian folk and martial arts from various regions.

The video features Kerala’s Kalaripayattu, Maharashtra’s Mardani Khel, Punjab’s Gatka, and Manipur’s Thang Ta.

These dynamic forms create a powerful tribute to India’s cultural richness.

By combining these elements, Hanumankind presents a vibrant display of India’s diverse traditions while incorporating modern rap elements.

In one striking scene, the rapper is seen running through a crowd wearing identical clothes, reflecting on his struggles.

The video also spotlights Kandanar Kelan Theyyam, a ritual that draws parallels between Hanumankind and the legendary warrior figure.

Theyyam is a revered ritual performance in Kerala, featuring elaborate costumes, intense facial expressions, and powerful storytelling rooted in mythology.

Released on March 6, 2025, ‘Run It Up’ is currently trending at number seven on YouTube.

Fans have embraced Hanumankind’s cultural tribute.

One wrote: “Bro is uniting the North and South while most unemployed guys are busy dividing these days.”

Another fan commented: “Hanumankind carrying India like Hanuman carrying the mountain. Love from Bhutan.”

Praise for the rapper’s efforts continues to grow as one said:

“Hanumankind representing India like no one else.”

Another added:

“A rapper from India showcasing Indian culture, traditions, and sounds to the world.”

By incorporating Kerala’s Chenda drums and showcasing martial arts from across India, Hanumankind’s ‘Run It Up’ has quickly become a popular listen.

The track follows the rapper’s 2024 hit ‘Big Dawgs’, which catapulted Hanumankind into the spotlight.

Unlike other Indian rappers, Hanumankind raps in English and that is down to his time spent in Houston, Texas.

Hanumankind’s songs often explore the struggles of southern Indian street life, blending hard-hitting vocal delivery with catchy rhythms. Occasionally, tabla beats and synthesisers complement his verses.

With ‘Run It Up’, the artist continues to prove himself as a powerful voice in the global rap scene.

By weaving his cultural roots into his music, Hanumankind brings Indian traditions to a global audience, further solidifying his impact in the industry.