The specs can be said to be very impressive
Ever since Apple launched it’s iPhone there was an expectation that Google would offer a viable alternative.
Up until recently, however, Google has been content to work with other manufacturers. Offering a base OS that could be customised easily.
But not actually producing anything other than the simple Google Nexus itself. Marketed under the strapline: “Be together, not the same.”
However, this mantra may now be void with the launch of the Google Pixel and Pixel XL this October 2016. A direct competitor to Apple and Samsung’s dominance in the high-end market.
Google boasts that this new handset is of ‘in-house’ design. Yet it remains unremarkably different from any other handsets on the market.
The specs, however, can be said to be very impressive. With a full HD 5-inch display on the Pixel and a 5.5 on the XL.
It puts it at least on par with Apple’s and Samsung’s offering. If not a little better than Apple.
The battery also is bigger in the Google phone when compared to Apple. The only thing where it does fall down is the front facing camera. Coming in at 8mp compared to the selfie-loving iPhone’s 12mp.
Google Assistant is the main selling point for the handset. An angle which Google is pursuing relentlessly. Essentially an improved version of Google Now. With a slightly more conversational edge. As it has an ability to tell jokes, recite poems and play games.
Think Apple’s Siri or Microsoft’s Cortana. It does offer an improvement on these services as it directly uses Google’s search engine prowess to provide exactly what you need.
The price point may be the significant sign that Google is stepping its game up. Placing it in direct competition with iPhone and Samsung’s S7.
At an eye-watering $649 for the standard model and going up to $749 for the 128GB Pixel XL. It is not a decision that one will take likely when purchasing a new phone.
Its detractors, however, may be forgetting that it may have an edge. As the recent recall of Samsung’s Note 7 has left a large gap in the market.
With few also willing to cross the Android vs Apple battle lines. It may be the perfect time for Google to pick up disillusioned Samsung customers.