‘Dil Dhoondta Hai Phir Wohi’ Launches at Exclusive Event

Express Entertainment hosted an exclusive bloggers’ meet-up event to officially launch its upcoming drama Dil Dhoondta Hai Phir Wohi.

The channel brought together some of Pakistan’s most prominent digital voices to celebrate storytelling, creativity, and connection.

Guests were given an early glimpse of the drama, which promises to be one of Express Entertainment’s most heartfelt productions to date.

With Dil Dhoondta Hai Phir Wohi, the network has reinforced its renewed commitment to innovation, diversity, and powerful narratives.

Produced under Alpha Productions, the story is penned by acclaimed writer Rida Bilal.

It centres around Ali and Ramsha, two lovers bound by devotion but torn apart by fate.

When Ali is diagnosed with early-onset dementia, their world begins to collapse under the weight of memory and loss.

The narrative follows Ramsha’s struggle to preserve their love as Ali slowly forgets the moments that once defined them.

It is a deeply emotional portrayal of love’s endurance and the heartbreaking fragility of memory.

Director Adnan Sarwar brings his signature visual style and sensitivity to the project, ensuring that each scene reflects both emotional intimacy and cinematic grace.

The drama stars Zara Noor Abbas and Zahid Ahmed in the lead roles.

Other cast members include Rubina Ashraf, Mohammad Ahmed, Faizan Shaikh, and Naureen Gulwani.

Together, the cast captures the story’s raw humanity and emotional tension with authenticity and restraint.

Adding to its poetic quality, the soundtrack features Zeeshan Ali’s soulful rendition of Momin Khan Momin’s timeless kalaam ‘Wo Jo Hum Mein Tum Mein Qarar Tha’.

The track perfectly mirrors the drama’s tone, serving as a haunting echo of love that lingers even when memory fades.

At the bloggers’ meet-up, Express Entertainment emphasised the importance of digital engagement in shaping the future of Pakistani entertainment.

The channel recognised bloggers and digital creators as vital partners in amplifying meaningful content and initiating conversations that resonate across generations.

In an official post, Express Entertainment wrote:

“It was an evening full of stories, memories, and that unbeatable Dil Dhoondta Hai Phir Wohi chemistry.”

This initiative also reflects the network’s broader goal of building a collaborative creative space, where television connects more deeply with viewers through honesty and empathy.

The event encouraged open dialogue about storytelling trends, audience expectations, and the evolving Pakistani dramas in the global landscape.

As anticipation builds for the series premiere, Dil Dhoondta Hai Phir Wohi promises to impress fans with its heartfelt storytelling.