"He didn't even try to hide it."
Punjabi singer Juss is facing serious plagiarism allegations after fans spotted similarities with BTS member Jung Kook’s music videos.
His latest music video, ‘Behgaya’, released two weeks ago, has sparked a fierce online debate among fans globally.
Fans have drawn striking comparisons between ‘Behgaya’ and Jung Kook’s solo music videos for ‘Seven’ and ‘3D’.
Side-by-side clips began circulating online shortly after ‘Behgaya’ dropped, gaining rapid traction across social media.
Among the most discussed similarities were scenes set inside a retro-style restaurant during a heated argument sequence.
Fans also pointed to matching visuals involving a laundromat setting and rain-soaked dance sequences in both videos.
The overall framing, locations and visual style were also flagged as being far too similar to ignore.
Many fans argued that the resemblance went well beyond simple creative influence or coincidental artistic overlap.
BTS fans, known widely as the ARMY, took to X to voice their growing frustration over the alleged copying.
One user wrote: “This literally feels like Jungkook’s ‘3D’ and ‘Seven’ MVs mixed together with barely anything original added.
“Did y’all seriously think no one would notice?”
Another fan questioned the absence of any credit to Jung Kook’s team in the video’s production credits entirely.
That fan wrote: “I don’t see Jungkook and his team in the credits ????
“THIS IS SOO UNPROFESSIONAL AND MAD DISRESPECTFUL.”
Another user bluntly added: “But??? He didn’t even try to hide it.”
One more fan added: “Bro really thought he could sneak Jungkook’s seven and 3D concepts into his MV and we wouldn’t notice?”
Several fans went as far as tagging BTS’s agency, Big Hit Music, urging them to take formal notice of the matter.
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Even the YouTube comments section on ‘Behgaya’ has been flooded entirely with references to the plagiarism controversy.
Neither Juss nor his label has publicly addressed the allegations or acknowledged any alleged inspiration from Jung Kook’s work.
Jung Kook launched his solo journey in July 2023 with ‘Seven’ featuring Latto, which became an instant global smash.
‘Seven’ debuted at number one on the Billboard Hot 100 and reached number three on the UK Official Singles Chart.
It made history as the very first song by an Asian solo artist to top the prestigious Billboard chart globally.
Jung Kook followed up just two months later with his second solo single ‘3D’, which featured American rapper Jack Harlow.
‘3D’ further cemented his reputation as a powerhouse with its sleek pop R&B sound and striking visual style.
Both music videos earned widespread praise from fans and critics alike when they were first released back in 2023.
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