“This has crossed the limits.”
ARY Digital and its sister channel ARY News are facing strong criticism over their handling of child star Umer Shah’s tragic death.
The young performer, known for his appearances on Jeeto Pakistan, passed away recently.
His demise has been widely covered by the network.
However, many viewers believe that certain aspects of the coverage appeared exploitative and lacked the sensitivity that such a loss required.
One of the first controversies erupted when television host Nida Yasir extended condolences to Umer Shah’s family.
Viewers expressed outrage online, saying that Nida’s expressions appeared insincere, leading to backlash against her remarks.
Shortly after, Nida hosted another special episode dedicated to Umer, inviting Waseem Badami, Sadia Imam, and members of Umer’s family.
The programme sparked mixed reactions, with many appreciating the chance to hear from the grieving parents, while others criticised the channel for spotlighting their pain.
During the show, Umer’s father appeared on live television for the first time.
He said that he was enduring unbearable grief but placing his faith in Allah’s will.
His words left both the audience and hosts visibly emotional, with Waseem Badami also getting emotional during the conversation.
Waseem further recalled his last meeting with Umer during Shaan-e-Ramzan, saying the child had cried deeply while leaving for his village.
He added that Umer’s emotions surprised him at the time, and it saddened him now to refer to the child in the past tense.
The Good Morning Pakistan team later shared video memories of Umer with Waseem, adding to the nostalgic yet heartbreaking coverage.
Meanwhile, at ARY Digital’s grand 25th anniversary celebration, Umer’s brothers, Ahmed Shah and Abu Bakar Shah, were invited on stage.
The children received condolences from the hosts, but Ahmed Shah broke down in tears multiple times during the event, drawing divided reactions online.
Some social media users accused the channel of exploiting the grief of Umer’s family for ratings and television moments.
One viewer commented:
“They did the same at Amjad Sabri’s death, inviting his son for TRPs.”
Another said: “This has crossed the limits.”
Others argued that ARY should reconsider including children in future transmissions, especially during emotionally sensitive events.
On the other hand, many supporters defended the channel, saying it had supported the family, given them opportunities, and treated them with respect.
The debate continues on social media, with criticism and support equally visible, as audiences reflect on where sensitivity should meet programming.
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