"I’m super thrilled to be joining the iconic Adidas family."
Adidas India has announced Suhana Khan as its newest brand ambassador.
The collaboration aims to blend the sportswear giant’s legacy with “fresh energy” as it seeks to connect with younger audiences.
The move puts a renewed focus on the brand’s Originals line, especially the Superstar sneaker, a classic that Adidas says continues to resonate with Gen Z.
The company said the tie-up with Suhana marks “a renewed spotlight on Originals’ classic sneaker franchises, Superstar, that has stood the test of time”.
Adidas said: “It’s a reminder that while trends come and go, Originals stay iconic, rooted in legacy, inspired by the present, and reinterpreted through the people who wear them.”
On joining the famous brand, Suhana said:
“I’m super thrilled to be joining the iconic Adidas family.
“The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe.
“Adidas Originals stands for creativity, authenticity, and staying true to yourself – values I truly admire.
“To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special.”
The announcement is also part of Adidas India’s wider push to link fashion with cultural influence and streetwear.
Neelendra Singh, General Manager of Adidas India, said:
“At Adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next.”
“Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation.
“Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture.”
The partnership underscores adidas India’s approach to evolving with a younger, more expressive generation of consumers.
With Suhana joining Adidas, the brand continues to redefine what it means to be iconic, rooted in legacy, inspired by the present, and driven by the voices of tomorrow.
Suhana Khan’s association with Adidas comes as her acting career continues to gain prominence.
She has reportedly begun filming King, which stars her father Shah Rukh Khan.
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