“I love the chemistry between Amma and me"
Bollywood actress Sara Ali Khan and her mother Amrita Singh recently endorsed a new haircare brand.
Mamaearth recently announced Khan as the new Brand Ambassador for their haircare range.
The company also released its first national television advert, featuring both Khan and her mother.
It is the first time that Sara Ali Khan and her mother have shared the screen. The commercial also marks Singh’s return to television advertising after 35 years.
In Mamaearth’s new advert, conceptualised by Korra Worldwide, Sara Ali Khan and Amrita Singh endorse the company’s new Onion shampoo.
The pair aim to show how the shampoo acts as a modern solution to traditional DIY remedies.
Amrita Singh used a similar method on Sara Ali Khan’s hair as a child in order to reduce hair fall.
So, the mother-daughter duo also have a special connection to the remedy.
Speaking about her association with Mamaearth’s new haircare range, Sara Ali Khan said:
“Being an actor, you get the chance to work with some of the finest artists in the world, but nothing comes close to working with your mother.
“The thought of sharing the screen with her, who was also my first acting teacher, is something I will cherish forever.
“My mother always used onion extract on my hair, and hence we chose to come together for this television commercial.
“I love the chemistry between Amma and me, and I hope it resonates with the audience too.
“Mamaearth is doing an incredible job of integrating technology with traditions, and that’s what sets the brand apart.”
Speaking about her first advert appearance in 35 years, Amrita Singh said:
“On a personal note, Sara always seeks my advice on personal care as I have been extremely particular about setting regimes for her hair and skin.
“But when she told me the reason she decided to work with Mamaearth is that they make modern alternatives to DIY recipes.
“When I was offered to work with Sara in the television commercial, I just had to agree as the premise of the television commercial is literally a scene out of Sara’s childhood when I used to insist on using onion extract on her hair to reduce hair fall.
“What makes this commercial even more special is working with Sara for the first time.”
“I really like Mamaearth’s approach towards their product line and their efforts to make a larger impact on society.
“I hope they are successful in their endeavours.”
Mamaearth targets millennials who believe in choosing goodness for themselves and the world around them.
They are animal cruelty-free, plastic positive, and do not use toxins or harmful chemicals in any of their products.
The brand also launched their Plant Goodness promise in 2020, where they plant a tree for every order made on their website.