New RUBY Chocolate invented and it is Pink in colour!

Swiss Chocolate company Barry Callebaut have invented a new variety of chocolate and it’s pink! The sweet discovery is known as RUBY chocolate.

New RUBY Chocolate invented and it is Pink in colour!

ruby chocolate “offers a totally new taste experience"

Food lovers are in for a special treat as Swiss chocolate company Barry Callebaut have unveiled a new type of pink chocolate called Ruby Chocolate!

A completely new discovery, ruby chocolate is the fourth variety of chocolate to be invented, after white, milk and dark.

The chocolate is derived from the ruby cocoa bean, where it also gets its name and appears naturally reddish-pink in colour. The cocoa beans are sourced from the Ivory Coast, Ecuador, Brazil and Boone.

The chocolate is created via a “unique processing”. Its taste is a mixture of sweet, sour and fruity.

According to the chocolaterie, ruby chocolate “offers a totally new taste experience”. It is “not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness”.

New RUBY Chocolate invented and it is Pink in colour!

Barry Callebaut adds that although the chocolate appears in a vibrant shade, no food colouring or artificial sweeteners have been added.

So, sweet lovers can indulge in a totally new variety of chocolate without the worry of unwanted ingredients.

Find out more about Ruby Chocolate here:


The sweet treat was first revealed in Shanghai, China on 5th September 2017. Visitors had a chance to try this unique chocolate for themselves.

CEO of Barry Callebaut, Antoine de Saint-Affrique explains:

“It comes with a ruby colour and with a taste that is absolutely unique which is the taste of chocolate but with a freshness and a fruitiness to it.”

Ruby chocolate arrives 80 years after the invention of white chocolate by Nestlé. Interestingly, this fourth type of chocolate has actually been in development for the last 13 years. But it was only two years ago that the company decided it was a marketable consumer product.

Peter Boone, Barry Callebaut’s Chief Innovation & Quality Officer, says:

“Consumer research in very different markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials – Hedonistic Indulgence – but also high purchase intent at different price points.

New RUBY Chocolate invented and it is Pink in colour!

“We’re looking forward to working with our partners on introducing this innovative breakthrough to the market.

“And making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to Dark, Milk and White chocolate.”

This new kind of chocolate is sure to suit the modern trend of fun, brightly coloured foods. And it helps that the chocolate is also a perfect shade of millennial pink.

Fans of chocolate will surely be looking forward to this new invention. Could it also encourage a new wave of luxury treats?

Barry Callebaut is hopeful that this ruby chocolate will be available in stores within 6 to 18 months.

As we eagerly await these rose-hued sweets, feel free to indulge in these other delicious chocolate varieties in the meantime.

Aisha is an editor and a creative writer. Her passions include music, theatre, art and reading. Her motto is “Life is too short, so eat dessert first!”

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