"There are urban emojis available but nothing specifically for Desis around the world."
On World Emoji Day Jay Sean announced the launch of his range of Asian inspired emojis called Bollyjis!
In a very surprising tech-related move, singer Jay Sean has partnered with company ‘motto’ to create culturally-specific Bollyjis.
The custom emojis have been specially designed by Jay, who has worked with top illustrators to create a wide range of relatable pictures for everyday conversations.
Classic Asian words and phrases have been morphed into emoji form and include expressions such as, ‘Chai Time,’ ‘Kuch Kuch Hota Hai’ and ‘Chak De Phatte!’
The range also includes a henna painted hand, a rickshaw, a Bollywood couple in a classic pose along with many more.
Commenting on his latest venture, Jay Sean says:
“I worked hard on developing a range of emojis that can relate to the Desi community. I wanted to create something we would feel comfortable using.”
“This first pack of 18 is just the start of the vision. We’ve already got more, it’s really endless. There are urban emojis available but nothing specifically for Desis around the world, so Bollyjis really fill the gap in the market.”
Motto is known for creating emojis people can relate to by using popular celebrity images and catchphrases; their motto keyboard was designed and developed by the team behind the Nike+ app.
James Shamenski, the founder of the motto App Keyboard says: “motto is incredibly enthusiastic to work with Jay because he saw the need for cultural expressions which make conversations deeper and more expressive.”
What separates motto from every other keyboard competitor? The others are a one trick pony. They require you to use a separate keyboard for each celebrity whereas motto has them all in one place. They also give people 6 advanced features to improve how they communicate over chat.
The Bollyjis are available across all devices and are compatible with your favourite messaging apps including iMessage, Messenger, WhatsApp, Skype, Kik, Viber and Telegram.
Bollyjis are available to download from the app store.