“Together we will help food businesses thrive"
A new Indian spice importer in Hull has secured a regional wholesale distribution deal as it targets a hospitality sector bouncing back from lockdown.
Tapasya Spices has added the long-established Dee Bee Wholesale to its expanding ranks of distributors as it works to deliver its exclusive range to hospitality businesses across the UK.
Dee Bee, which has cash and carry warehouses in Grimsby and Hull, has seized the opportunity to enhance its efforts to kickstart its food service.
In late 2020, Tapasya launched its range of spices, rice and pulses.
Chief executive Mukesh Tirkoti used his supplier network in India to source and package more than 50 products.
Everything is specially selected for the UK market based on Mr Tirkoti’s experience of running fine-dining restaurants around the world.
He also runs Tapasya@Marina, one of only two Indian restaurants in Yorkshire to be awarded the Michelin Plate.
The spice importer’s first distributor was Islam Foods in Beverley Road.
Following the deal with Dee Bee, the company is now looking to reach a wider area and a new market.
Mr Tirkoti said: “We have had very positive feedback from people who have been cooking at home using Tapasya Spices products during lockdown and we are in discussions with other significant distributors as we work to build our retail network.
“But as we move closer to the reopening of pubs and restaurants we needed a partner with expertise and contacts in that sector and we have every confidence in Dee Bee Wholesale.
“Together we will help food businesses thrive after reopening by offering their customers products of the highest quality and the widest variety.
“Every product has been tested and endorsed by some of the most celebrated Indian chefs in the world and brings something new to the UK market.
“We aim to inspire a new way of thinking about our cuisine – products which promote the health and wellbeing agenda and which display the versatility to match the creative explosion in plant-based cookery.”
Dee Bee was founded in 1961 and is part of the Ramsden Group, which employs nearly 200 people across the retail and wholesale sectors.
Dudley Ramsden also went on to co-found Nisa.
The Tapasya Spices range will initially be available at the company’s warehouse in Leads Road, Hull.
It will available for distribution to hospitality outlets in Whitby and to Skegness and Boston, Lincolnshire.
Trading director Andy Morrison told Business Live said:
“We’re impressed by the packaging and presentation of Tapasya Spices which indicates high quality and we are proud to support a local entrepreneur.
“This is a useful opportunity for us at a time when we are looking to broaden our customer base and develop our foodservice offer.
“Whilst the Tapasya Spices range will help us service the Indian restaurant market, bringing in new business, it also helps us service our existing customer base where these ingredients can add authentic flavour to a menu.”