Critics accused them of being tone-deaf.
A recent video featuring actresses Yashma Gill and Hania Aamir exchanging rings has gone viral on social media.
The clip has triggered a flurry of criticism and speculation.
The video, captured inside a jewellery store, shows the two close friends laughing as they place diamond rings on each other’s fingers.
While the moment seemed cheerful and affectionate, it quickly sparked controversy across various platforms.
Though the video appears to be part of a promotional campaign, likely for a jewellery brand, no official clarification has been made.
Without confirmation, online users have been left to draw their own conclusions, some of which have been overwhelmingly negative.
Some netizens viewed the exchange as harmless fun or a creative brand collaboration.
Fans of the two stars praised the gesture as a sweet celebration of friendship and self-love.
A fan said: “It’s just a wholesome moment between two best friends.”
However, others speculated it was a clever marketing ploy designed to generate buzz.
On the other hand, a significant portion of the public reacted harshly, accusing the actresses of disregarding social and cultural values.
Some critics called the display “inappropriate,” claiming it blurred lines in ways they felt uncomfortable with.
Several commenters labelled the act as “attention-seeking” and argued that it sent the wrong message to impressionable audiences.
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Much of the backlash focused on conservative expectations surrounding female behaviour and public decorum.
Several social media users, particularly women, questioned the intent behind the video.
Some went as far as to claim it was a sign of moral decline.
One user wrote: “This is what happens when girls are left unmarried for too long.”
Another commented: “Our celebrities need to understand the responsibility they carry.”
The language used in some responses was aggressive, with personal attacks directed at both actresses.
Critics accused them of being tone-deaf and out of touch with societal norms.
A few also blamed the entertainment industry for encouraging what they described as “shameless public stunts.”
Neither Hania Aamir nor Yashma Gill has issued a statement addressing the criticism.
As the video continues to circulate, discussions about celebrity influence, cultural sensitivity, and personal expression are also intensifying online.
It remains unclear whether the video was staged or spontaneous.
However, one thing is certain: it has reignited debates around propriety in Pakistan’s celebrity culture.
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