“I have always considered quality and simplicity"
Indian fashion e-commerce company Myntra has rolled out a new campaign to announce the arrival of Myntra Beauty.
The category’s Brand Ambassador, Bollywood star Disha Patani, is the face of the campaign.
The video for the campaign, titled Myntra Beauty – India’s New Beauty Expert, was released on YouTube on Friday, August 6, 2021.
According to Myntra, the campaign aims to start conversations around what they have to offer in regards to beauty and personal care.
Known for her beauty and style, Patani is Myntra’s choice to inspire young shoppers to choose this brand for their beauty needs.
Myntra also want their campaign to inspire women and girls to break the rules when it comes to beauty.
Their campaign message is: “When it comes to Beauty, Myntra is the place to go!”
The campaign focuses on the extensive choice of brands and products available at Myntra. It also showcases the features and advice they have to offer.
According to Myntra, they are the “new beauty expert.” Disha Patani became a Brand Ambassador for Myntra in September 2020.
Speaking about the launch of the new campaign video, Patani said:
“I am truly delighted to be the bridge between India’s greatest destination for style and those who wish to experiment with makeup and skincare while taking their beauty game a notch higher.
“I have always considered quality and simplicity in my approach to skincare, values that Myntra shares too with its selection of high-quality products for every individual.
“I look forward to continuing this wonderful partnership, which will only grow more impactful with time.”
Myntra’s CMO, Harish Narayanan, is also pleased with the launch of the campaign video. Speaking of their new project with Disha Patani, Narayanan said:
“The Beauty and Personal Care category has shown tremendous growth over the last year and is continuing with its strong momentum.
“This category has become an integral part of everybody’s life, and we aim to ensure that they can find and purchase a product of their choice to complete their look, without having to step out.
“The new ad film with Disha has been conceived to project Myntra as the expert for all things beauty, especially among a young target audience, by allowing us to penetrate deeper into the market and make quality beauty and personal care products available to everyone.”