"Everyone wants to be a social media star"
Singer Deep Money believes that a lot of modern artists want fame fast, saying that they are not musicians but social media stars.
He understands the use of social media, but he feels that a lot of artists these days are misusing it.
Deep Money has stated that artists are more interested in chasing overnight stardom rather than making good music.
He said: “Everyone is in a hurry.”
“These artistes want quick fame, they want a quick hit and then they vanish, they are nowhere to be found.
“Everyone wants to be a social media star, but there is no permanence or longevity to their careers.
“They are not musicians. To have a long career is a big thing these days.”
Pointing out the obsession about the number of online views and social media following is doing a disservice to music, Deep Money elaborated:
“A lot of these songs get 100 million views, 200 million views but we don’t even often know the names of these artistes.
“Social media following does not increase the value of an artist.
“I may have a lesser number of followers than others but I know all of them are genuine.”
Deep Money went on to say that the real test is live shows when it comes to artists.
He continued: “The real identity of an artist is on the live stage.
“It is about how they perform and sing. That is the most prominent thing in music.
“But sadly music these days has become like the share market, whoever gets more views, people put money on it.”
Deep Money said that he is happy with the way his career has shaped up, having sung ‘Heeriye’ from Race 3.
He has also just lent his voice for songs in other Bollywood films like Veere Di Wedding.
“I have been around for a decade.
“I have been consistent, collaborated with Bohemia, Badshah, Yo Yo Honey Singh, Raftaar, Kanika Kapoor and so many others.
“I have a great body of work and that was only possible because am capable.
“I have sung for Salman Khan. People recognise my voice and that is my satisfaction.
“An artiste spends his whole life to establish his identity and many fail to do so. I am lucky I could do it.”