"This is my way of giving back to the industry"
Atif Aslam has officially announced his latest venture, a music platform called Borderless World, aimed at uniting music lovers and creators globally.
The acclaimed singer took to Instagram to unveil it, sharing the initiative with his millions of followers.
In his post, Atif explained that Borderless World is not just a music show, it is a space designed to bring together diverse artists, sounds, and stories from around the world.
Expressing his gratitude to his fans, Atif said:
“This is my way of giving back to the industry and to all of you who have been my biggest support through every step of this journey.”
Atif promised a fresh wave of music and captivating music videos, urging his audience to prepare for an exciting experience.
During a YouTube live session, he elaborated on the inspiration behind Borderless World.
He revealed that the project has been in development for over a year, stemming from his desire to reconnect with his roots.
The singer was driven by his wish to create something profoundly personal.
The platform aims to blend original music with iconic covers and memorable collaborations, all set against breathtaking backdrops from around the globe.
Reflecting on his journey, Atif said:
“When I did my first album and then my second and third, I moved into playback singing and didn’t have the time to focus on my own music.
“Now that I’ve found that time, I want to produce something of my own.”
He emphasised that this was the perfect moment to bring Borderless World to life.
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Fans can look forward to a series of approximately 10 songs, with music videos filmed in stunning locations worldwide.
Notably, the first song has been shot in New Zealand.
The programme will showcase landscapes that resonate with a global audience rather than focusing on local sites.
Atif Aslam shared:
“All the locations we’ve used hold significant value; many Western artists have filmed their videos there.”
He hinted that while Borderless World will have innovative sounds, it will also evoke nostalgia, saying:
“Somewhere, you’ll be able to hear the old Atif Aslam.”
The announcement has sparked excitement among fans and the music industry, with his Instagram post’s comments section buzzing with questions and compliments.
Although no specific release date has been provided, Borderless World is expected to launch very soon.
Borderless World promises a remarkable addition to Atif Aslam’s illustrious career.
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