“I came up with the idea for hiring out Sarees and accessories from India's top designers."
Rosena Masaud is the owner and founder of Zena Boutique, an online store specialising in Indian haute couture apparel and accessories. Her boutique offers customers the chance to hire out top designer outfits for both men and women.
Women can hire anything from top designer sarees to anarkali dresses. A relatively new concept for the Asian world, hiring outfits offers you the unlimited choice to choose some of the most sought after and iconic designs and styles worn by Bollywood’s most beautiful and elegant actresses.
Speaking about the boutique, Rosena says: “We are a relatively new concept in the market. Even though there are a couple of websites that hire outfits, Zena Boutique is the only one that hires out sarees and accessories from the top designers.”
Zena Boutique offers true originality with unique pieces that cannot be found anywhere else in the UK:
“We have some truly unique pieces that are unable to purchase/hire on any other UK websites. They are also the latest deigns so our customers will always be in style!” Rosena adds.
On the easily accessible and chic Zena Boutique website, customers have the chance to watch catwalk videos of the products, so that they can see them before hiring or buying.
All outfits at Zena Boutique are sourced directly from reputable suppliers in India and are the genuine article. They consist of bespoke wear from beautifully elegant sarees with detailed embroidery.
On offer from the boutique include, a stunning Manish Malhotra coral saree with a teal border, silver detailing and a nude blouse. Pink is hot for Autumn/Winter 2013, and the sophisticated piece perfectly suits for any elegant evening wear attire.
Manish Malhotra is one of the most reputable Bollywood designers known today and is responsible for dressing the likes of Kareena Kapoor, Priyanka Chopra, Kajol, Sushmita Sen and Preity Zinta. His showstopper collections are his beautiful sarees, made with silken fabrics, both elegant and delicate to the touch.
In addition to offering some of Malhotra’s most outstanding pieces, Zena Boutique also carries designs from Masaba, Sabyasachi, Satya Paul, Ridhi Mehra as well as many others.
Another red-hot piece available at Zena Boutique is an exquisite Magenta Jacquard Net Saree. It entails a netted cream skirt bottom covered in jari and resham embroidered floral motifs.
With the desire for fashion and bespoke wear at the forefront of every trendy Asian man and woman’s mind in the UK, it is easy to understand Rosena’s choice to set up her own boutique.
But unlike other Asian fashion sellers, Rosena has decided to go down a path that has not yet been attempted before:
“I always wanted to have my own business but needed to have an angle. As there were so many websites selling Asian fashion I came up with the idea for hiring out Sarees and accessories from India’s top designers.”
So while customers can enjoy the luxurious collection Zena Boutique offers, they can also enjoy the non-extravagant price tag:
“We have been described as the Asian Girl Meets Dress! The aim of the boutique is to be a one-stop shop for customers to hire that amazing outfit without the designer price tag! Why be seen in the same thing twice?”
Renting a saree or outfit from Zena Boutique is simple and completely hassle free. Each saree arrives with a ‘How to Wear Your Saree’ guide, to ensure any novices will not have to worry about struggling with the challenging art of saree draping.
The renting period lasts between 4 and 7 days, and once worn to your party or event of choice, a courier will arrive to collect the outfit direct from your doorstep. That way, customers don’t have to go out of their way to send it back!
Sarees will also come with a stitched blouse and customers can pick their size accordingly from the size chart when placing their order.
All outfits are thoroughly dry-cleaned before they are sent to you. If once rented, you feel you cannot part from the outfit, you have the additional choice to buy and keep forever more.
Delivery is free on all items, and can be sent as early as the next day. So, if there is a last minute event and you have nothing classy to wear – then Zena Boutique is the perfect stop for you!
Rosena is also supremely proud of her own collection of designs, which are also available and sold online. Zena Boutique provides customers with a complete outfit, and no South Asian princess is complete without matching accessories!
Zena Boutique offers amazing sequin and diamanté clutches by Love To Bag and Bansri and some stunningly crafted jewellery from Amrapali!
When it comes to elegance and style, Rosena admits no one does it better than the Bollywood beauties themselves, and she looks to them to inspire her own collections:
“The celebrities we admire are Anushka Sharma, Sonam Kapoor, Priyanka Chopra, and Deepika Padukone,” Rosena says.
Zena Boutique is currently in its online stage at the moment, but Rosena is hopeful that once fully established, the boutique will go on tour across different parts of the UK.
Zena Boutique prides itself in offering a totally new and unique service for customers across the UK. It ensures that the hiring of outfits is perfectly simple, convenient and completely hassle free.
You are sure to be impressed by some of the amazing outfits on offer online. Being chic and on trend was never so simple.