Rupinder Virdee joins PRS for Music as Head of PR

PRS for Music has announced that Rupinder Virdee has been appointed Head of PR, Marketing & Digital.

PRS for Music represents the rights of over 160,000 songwriters, composers, and music publishers in the UK and around the world.

On behalf of its members, it works to grow and protect the value of their rights and ensure that creators are paid transparently and efficiently whenever their musical compositions and songs are streamed, downloaded, broadcast, performed and played in public.

In 2021, 27 trillion music performances were reported to PRS for Music, with £677.2 million paid out in royalties to its members, making it one of the world’s leading music collective management organisations.

Rupinder Virdee has been appointed Head of PR, Marketing & Digital.

She will report to Director of Communications and Public Affairs, John Mottram.

In her role, Rupinder will be essential to the company’s future plans and implementation of strategic marketing and communications that advance awareness.

Following an extensive 20-year career as a new media marketing strategist and publicist, Rupinder joins PRS for Music.

Rupinder is the Owner and Marketing Director of Revolution Agency, one-of-three leading British publicity agencies specialising in niche Black, African & Caribbean and South Asian markets.

Through Revolution Agency, Rupinder created and executed national and regional campaigns working across youth-led initiatives, government, entertainment, retail and community sectors.

Throughout her career, Rupinder has worked to uncover stories that can amplify a brand’s narrative to create goal-oriented, holistic communication strategies and real engagement.

She previously sat on the strategic planning board for The London Week of Peace.

In 2014, Rupinder co-founded The Sikh Press Association after spotting a gap in the sector.

The news agency represents the British Sikh community and acts as a springboard between Sikh organisations globally and mainstream media.

Rupinder is also a proud ambassador for the charity, Binti Period, a socially responsible organisation focusing on creating a world where all women have menstrual dignity.

She is also COO for Unstoppable Music Group.

Speaking about the appointment, Rupinder said:

“I am delighted to be joining PRS for Music at this exciting time as they develop their communication, marketing and digital strategy.

“I look forward to representing the South Asian community and women in music, whilst using my wealth of experience to carve out strong narratives and engagement, to further cement the impactful work PRS for Music carry out.”