Rawal’s colour palette thrives on understated depth.
Kunal Rawal has carved a niche in South Asian fashion with his distinct approach to colour and texture, making ethnic wear feel contemporary yet rooted in tradition.
His designs are characterised by controlled drama, balancing statement-making impact without overwhelming the eye or occasion.
Rawal’s aesthetic is tonal, layered and tactile, proving that subtlety can be as striking as bold contrasts.
He focuses on crafting garments that photograph beautifully and feel luxurious in person, elevating everyday ceremonial wear into modern couture.
For many new-age grooms and Bollywood clients, his work offers a fresh, stylish alternative to conventional ethnic wear.
This signature approach has positioned Rawal as a key innovator in menswear and occasion dressing, appealing to a global, fashion-conscious audience.
Signature Colour Language
Rawal’s colour palette thrives on understated depth rather than high-octane vibrancy, favouring ivories, ecrus, charcoals, olives, dusty pinks and metallic neutrals.
The subtlety allows intricate embroidery and texture to shine, whether under event lighting or on camera.
His designs often use “same-colour different-texture” combinations, layering matte, sheen or embroidered finishes in a single outfit.
Even when introducing bold tones like mustard, wine or deep teal, he opts for muted, smoked-out shades that maintain a contemporary, masculine sensibility.
This restrained tonal language communicates luxury without ostentation, creating garments that feel effortless yet highly considered.
By playing with texture over colour intensity, Rawal ensures each piece is both wearable and visually compelling.
Patterns and Motifs
Rather than relying on heavy traditional motifs, Kunal Rawal explores geometric and architectural patterning, making his pieces feel modern and androgynous.
French-knot geometrics, chevron layouts, grid-like quilting and origami-inspired panelling define his signature approach.
Many patterns are micro-scale, so outfits appear minimal from a distance but reveal dense surface detail upon closer inspection.
The subtle complexity allows his menswear to feel directional yet sophisticated, catering to younger Bollywood stars and style-conscious grooms.
His emphasis on tonal motifs ensures that embellishment never overwhelms the form, creating a refined but dynamic aesthetic.
In Rawal’s work, pattern becomes a tool for modern storytelling rather than purely decorative indulgence.
Texture as the Main Embellishment
Texture is Rawal’s strongest signature, often replacing heavy zari or contrast borders traditionally found in ethnic wear.
He layers multiple surface techniques, including French knots with metalwork, pleating with appliqué and printed thread details, to give garments a “cool couture” appeal.
Subtle sheen, whether metallic threads or stud accents, enhances visual interest without veering into ostentation.
His approach makes garments photograph beautifully under event lighting while remaining understated in real-life settings.
By prioritising tactile intrigue over overt embellishment, Rawal has redefined what celebratory menswear can achieve.
This focus on texture ensures each piece feels innovative, versatile and steeped in craftsmanship simultaneously.
Fabric Experimentation and Construction
Kunal Rawal treats fabric as a malleable medium, experimenting with washing, distressing and restructuring to create a new identity for occasion wear.
He frequently develops his own textiles, employing industrial-inspired finishes and surface manipulations that elevate fabric into the hero of the garment.
Jackets, kurtas and bottoms are deconstructed and layered, allowing multiple styling possibilities while extending the functional lifespan of each piece.
This experimentation reflects Rawal’s belief that Indian wear should be versatile and not confined to single-use occasions.
His construction techniques blur the line between couture precision and utility-focused design.
The result is a collection that feels fresh, luxurious and thoughtfully engineered for modern consumers.
Position in South Asian Fashion
Kunal Rawal occupies a unique space where street-informed utility meets couture craftsmanship, making him a reference point in contemporary South Asian menswear.
Industrial and military influences, such as functional pockets, muted tones and hardware details, coexist seamlessly with fine Indian embroidery.
This hybridisation allows his garments to feel both raw and polished, marrying heritage with modernity for a global audience.
His approach resonates with Bollywood clients and new-age grooms seeking ethnic wear that feels directional without abandoning tradition.
Rawal’s work demonstrates that innovation in colour, texture and construction can elevate occasion wear to contemporary fashion relevance.
His designs have therefore become emblematic of a new generation of Indian craftsmanship with global appeal.
Kunal Rawal’s designs demonstrate that modern ethnic wear thrives on subtle drama, texture, and carefully considered colour.
His tonal palettes, architectural motifs and layered surfaces create garments that feel both understated and visually compelling.
By experimenting with fabric, finish and construction, he has redefined occasion dressing for men in South Asian fashion.
His work bridges heritage craft with contemporary styling, appealing to fashion-conscious clients who desire versatility and couture-level craftsmanship.
Through his signature approach, Rawal has established a distinct voice in menswear, offering pieces that photograph elegantly while remaining practical for real-life events.
This balance of innovation, artistry and modern functionality cements his place as one of the most influential designers in the contemporary ethnic wear landscape.
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