"The term 'organic' is not unregulated and has independent certification"
Beauty products can be quite confusing to understand in terms of their composition.
The formulas and aiding substances written on the labels are mostly alien for an average person to understand.
Another big confusion for the customer is to understand the difference between natural and organic products.
Caroleen Gomez, the founder of Revees Clive, explains the difference in a simpler way.
Gomez explains that natural products include the composition of naturally occupied substances like plants, animals, and bacteria.
The terminology in the beauty industry, however, stands a different meaning. She explained the differences while talking to Indian Express.
“The term ‘natural’, however, is not regulated in the cosmetics industry.
“While a product that contains ‘natural’ and ‘all-natural’ ingredients is good, lack of regulation makes it difficult to identify.”
She further adds that it is highly likely that when a product claims to be natural, it may not be so unless it has a recognised certification body on the label.
Gomez also explains what natural products should not entail:
“Natural products should not have toxins such as sulphate (SLS/SLES), silicone (Dimethicone, Cyclomethicone, etc), parabens, phthalates, BHT, DMDM, mineral oil, petroleum by-products etc.”
So the consumer can check for the composition list to confirm if the product is actually natural or not.
Contrary to natural products, organic products are made of the ingredients grown by using organic farming.
This means that the base ingredients are grown without the use of chemicals and pesticides.
These products also exclude genetically modified organisms or synthetic fertilizers.
They are also free from artificial colour/fragrance or chemicals like sulphate, parabens, and silicones.
Gomez adds that the basic difference between the two, however, is the regulation:
“The term ‘organic’ is not unregulated and has independent certification bodies that exist which provide ingredients and product organic certification.”
To know if the beauty product is organic or not, Gomez mentions a few technical terms. She says:
“Instead of just going by the word ‘organic’ on the product, look for COSMOS/ ECO-certified, USDA Certified Organic.”
She also goes on to say that the product label with the organic certified seal contains at least 70 per cent of certified ingredients.
Revees Clive is a hair and skincare brand based in, Delhi, India.
Caroleen Gomez aims to provide excellent beauty products and educate her consumers about product ingredients and act as advocates for their interests.