"In the museum, every piece of art is complete only when the viewer enters the frame."
India’s first 3D museum, Click Art, has been attracting thousands of visitors a day and changing the way art is perceived.
Click Art Museum, which is located in India’s biggest Snow Kingdom at VGP in southern Chennai, first opened it’s doors in April 2016.
Since then, the museum has been visited more than 47,000 times, attracting huge crowds.
Click Art, unlike conventional art museums, uses optical illusion and 3D and tricks to create interactive art. It is essentially, ‘Trick Art’.
Visitors can stand near the artwork and take pictures from different angles to bring the pictures to life.
24 art pieces that have been painted onto the museum walls for guests to interact with.
You can take selfies with a laughing monkey, get kicked by Bruce Lee or even take a Gondola ride, all in the museum itself.
Chennai based artist A P Shreethar’s idea to create this museum has been wowing visitors from all over India, amusing adults and children alike.
“Art galleries in Southern India are generally very boring,” he said.
“Not many people are interested in art and few visit an exhibition.”
“In the museum, every piece of art is complete only when the viewer enters the frame.”
“It is interactive art.”
“I got the idea after visiting a few trick art museums in Malaysia, Singapore, Phuket and Hong Kong.”
“Never before had I seen people from all walks of life connect with art on that level.”
“The art form is quite popular in other parts of the world and is there in 12 countries.”
Shreethar stated that the museum attracts hundred of people a day, with up to 2000 people a day on the weekends.
He mentioned that he knew that the museum would be a success, but is surprised by how big a hit it has actually become.
“The response has not only been phenomenal, but has also made me realise the power of art that has the ability to strike chord with one and all.”
It is the first of it’s kind in India. However, Shreethar isn’t quite finished yet. He plans to open 22 more museums in India and abroad.
“The plan is to set up this concept in as many cities in India as possible.”
“I realise that most people do not connect with paintings.”
“But this collection, they will, for you yourself become part of it.”
Shreethar’s art lives in the homes of many of India’s celebrities including cricketer Sachin Tendulkar, Padmashri Dr.Kamal Hassan and legendary actor Amitabh Bachchan.