“Adding this to my dream wedding mood board.”
An Instagram Reel has gone viral after it showed mithai covered in gold foil from Shagun Sweets in Maujpur, Delhi.
According to the video, the gold-plated mithai is worth Rs. 16,000 (£160) per kg.
Shared on December 26, 2021, the Reel instantly gained attention and has since amassed over 598,000 likes and more than a whopping 11 million views.
The video continues to garner reactions from social media users, with many praising the gold-plated sweet.
Many Indian sweets are topped with silver foil but the Shagun Sweets shop has taken the tradition one step further.
In the video, a shop employee places a sheet of gold foil on the Indian sweet.
The mithai is then cut into bite-size pieces and then delicately adorned with some saffron.
Gold foil, similarly to gold leaf, is tasteless and has no texture.
As a result, people often question the hefty price tag that accompanies such dishes.
However, with this particular video, netizens have left a lot of praise for the gold-plated mithai.
One user wrote: “Omg, I have to try this, so tempting!”
Another commented: “Adding this to my dream wedding mood board.”
A third added: “I would demand a sample before buying a box of this.”
Posted by food blogger Arjun Chauhan, the caption of the video reads:
“Rs. 16,000/- Per KG gold plated mithai. Tag your rich friend who would try this.”
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In October 2021, another gold-infused Indian dish went viral.
A viral tweet revealed that an Indian restaurant has a poppadom covered in 24-carat gold available from their menu.
In the tweet, a photo of the 24k gold poppadom was placed next to a photo of the receipt.
From the photo of the receipt, it could be seen that the price of the gold poppadom is £200.
Unlike the mithai, the poppadom received backlash from social media users with many calling it “nothing special”.
One user wrote:
“Everyday Twitter is telling me that I should open an Indian restaurant and just spray paint food gold for £££.”
The practice of using gold foil in food stems back thousands of years to honour gods and boost vitality.
Today, the practice is used to show off one’s wealth and provide diners with a chance to experience a touch of luxury.
Heavily inspired by Salt Bae’s 24K gold steak, many restaurants and food bloggers are adding gold to their dishes.