"This salt bae culture needs to burn."
A tweet has gone viral after it showed a poppadom covered in 24-carat gold from the Shad Indian Restaurant at London Bridge.
Shared on October 16, 2021, the tweet quickly gained attention and has since amassed over 400 likes and retweets.
In the tweet, a photo of the 24k gold poppadom was placed next to a photo of the receipt.
From the photo of the receipt, it can be seen that the price of the gold poppadom is £200.
The poppadum is lined with gold leaf.
Gold leaf is tasteless and has no texture which has led to netizens questioning the hefty price tag that it is accompanied with.
Netizens reacted to the tweet and were not all that impressed.
One said: “Everyday Twitter is telling me that I should open an Indian restaurant and just spray paint food gold for £££.”
Another commented: “Daylight robbery.”
A third wrote: “This Salt Bae culture needs to burn.”
24 karat gold papadom at the Shad Indian restaurant at London Bridge pic.twitter.com/sNygWlZ078
— Niaz? (@Niazzzzzz3) October 16, 2021
The viral tweet comes after criticism for Salt Bae’s new London steakhouse and its pricey menu.
Salt Bae, real name Nusret Gökçe, is a Turkish chef whose theatrical meat seasoning technique became an Internet sensation in January 2017.
The chef owns Nusr-Et, a chain of luxury steak houses.
The menu prices at the Nusr-Et Steakhouse London have shocked diners with customers expressing their shock over a £44 charge for four cans of Red Bull.
In another instance, customers paid £18 for one order of asparagus at the London restaurant.
However, the Turkish chef is famously recognised for his £700 24K gold steak.
The viral video in which Salt Bae sprinkles rock salt down his arm from a height onto the meat has helped to take his restaurant chain worldwide.
Vanessa Cole, a private chef and food blogger, visited the Nusr-Et restaurant in Dubai and said:
“There’s nothing special about the gold add-on other than the appearance, but it’s the price you pay to be served by Salt Bae.”
Chiraag Suchak agrees. He visited the high-end restaurant after having lunch at McDonald’s.
Chiraag said: “I arrived at Nusr-Et from McDonald’s.
“I would say that the food is good but it’s not worth the price that they charge.
“I’ve definitely had better. My friends who had steak and the golden burger say the same.
“You really go for the experience, the atmosphere, and to get a selfie with the chef.”
“You’re paying to see Nusr-Et and the way he cuts the steak with his black gloves, and that thing he does when he squeezes the burger.”
The practice of using gold leaf in food stems back thousands of years to honour gods and boost vitality.
Today, the practice is used to show off one’s wealth and provide diners with a chance to experience a touch of luxury.
Heavily inspired by Salt Bae’s 24K gold steak, many restaurants and food bloggers are adding gold to their dishes.
Twitter user Niaz revealed that the £200 poppadom is sold at his family’s restaurant.
The family-run Indian restaurant is “ideal for delicious, high-quality Indian food” and has received rave reviews.