"These encounters are full of tenderness, happiness and simplicity."
A French dating app has grown popular across the world and now it’s hitting the Indian market. But, it’s different from services such as Tinder, in that it’s catered to married people!
The app, called Gleeden, began as a group of French women decided they wanted to escape their monogamous marriages for a while. As a result, they created Gleeden for similar-minded married people.
And, it seems they share the same thoughts as it became a success worldwide. For it to land in India now, it seems many Indian marriages now face the risk of infidelity.
Gleeden claims to act as a 100% women-friendly dating service. Not only does a female team run it, but, married women can even sign up for free. Men have to pay but through a flexible credit system that caters to their needs.
The site is available both on desktops and mobile devices. It provides various features to make user experiences feel more personalised and secure. One feature enables anonymity to protect married peoples’ identities.
Does this mean then that Indian marriages will now become shrouded by adultery?
Well, it seems the issue of faithfulness in India has become less and less of a concern. In 2014, a global study found that 62% of Indians remained unfazed by cheating in marriages.
And, it seems these thoughts still resonate, as the app’s appearance in the country has helped it to hit the 3.5 million user mark!
But, is its popularity all down to cheating and sex? The makers would disagree.
Solène Paillet, Head of Communications revealed:
“We are delighted to cross the 3.5 million mark and look forward to exploring the Indian market.
“In a society where infidelity is ubiquitous but still a taboo, Gleeden is a pioneer in the culture shift and is altering the perception about concepts such as infidelity. We speak for those men and women who want that this hypocrisy would end one day.“
Their website also features testimonials made by their clients, who echo Solène’s points.
A user named “Sexylily” explained how Gleeden led her to meet a man who helped to develop her self-confidence. In addition, “Epicure75” says:
“These encounters are full of tenderness, happiness and simplicity. I wish I could have this in my relationship. Anyway, thanks to Gleeden, I feel happier and I bite the apple wholeheartedly!”
With Gleeden’s appearance in India, it remains to be seen whether it will affect many marriages. As some now sadly end in divorce, will this app aggravate the issue?