British Asian Women join Magic Bus COV:AID Campaign

Award-winning charity Magic Bus has launched a new campaign called COV:AID which has been supported by influential British Asian women.

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“Education is the key to their freedom.”

Influential and renowned British Asian women have come together to provide a voice for vulnerable young girls across India in association with Magic Bus’ COV:AID campaign.

The Magic Bus is an award-winning international education charity which has launched a new initiative in response to the COVID-19 pandemic.

This group of inspiring women aim to positively impact the lives of women and girls across India.

These figures include actresses Seeta Indrani, Mamta Kaash and Goldy Notay, Hindi singer Avina Shah, television and radio presenter Seema Jaswal, comedian Shazia Mirza.

Celebrity makeup artist Dimps Sanghani, chef Nitisha Patel, footballer Sandeep Tak and academic Opinderjit Kaur Takhar are also included.

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Using their prolific status and influence these advocates will raise awareness for the COV:AID campaign.

Bringing their unique skills and talents to the fundraising campaigns, they will also act as an advisory group for Magic Bus UK’s board.

As an established charity, Magic Bus is one of the largest poverty relief programmes in South East Asia operating in 22 states across India, Bangladesh, Myanmar and Nepal.

They have helped approximately 385,000 children with the support of 9,000 trained volunteers.

At the heart of Magic Bus’ charity lies their vision to help children break out of poverty to lead rewarding, prosperous and fulfilling lives allowing them to contribute to the community around them.

The Magic Bus programme ensures children complete school and continue to pursue an education in vocational institutes and colleges.

These children successfully combat hindrances like child marriage and child labour to become first-generation income earners.

Magic Bus’ success has not gone unrecognised. In fact, in December 2019, the charity was nominated as one of the top five non-profit organisations in education across South East Asia.

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The amazing support from the British Asian women has come at a significant time.

Undoubtedly, young people in India have been severely impacted by the coronavirus pandemic and the lockdown.

During this difficult time, Magic Bus’ COV:AID fundraising campaign will help raise funds to prevent loss of life, protect young people and preserve in this uncertain time.

Working with the government and local community leaders, Magic Bus ensures food, hygiene products and medical supplies are provided to those in need.

The teams on the ground in India are working tirelessly to deliver life-saving essentials to thousands of households across the country.

In the upcoming week, Magic Bus is looking to upscale its services. To do this, the amazing frontline staff are receiving training as well as protective equipment.

This will allow them to reach more vulnerable people as quickly and safely as possible.

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To tackle this deadly virus, Magic Bus is changing their approach. This will ensure those living in poverty will receive the support required.

Rahul Bissoonauth, Director of the Magic Bus UK, stated:

“The support of these inspirational individuals comes at a time it is needed most.”

“Their stories and their willingness to come forward and support our vital work in India at this time, give us hope and show us the best of humanity; people helping people – through hard work, creativity, neighbourliness and charitable giving.

“We’re delighted to have each of them on board for this new campaign and look forward to working closely with them over the coming months.”

Comedian and writer, Shazia Mirza, who is also a Magic Bus advocate further added:

“I love what Magic Bus does and stands for in South Asia. Having been a teacher and working with young people for most of my life, I know education is the answer for the future of these children, especially girls who may be forced to marry young.

“Education is the key to their freedom.”

To help the COV:AID campaign, you can donate through the Magic Bus website.

Not only that. The Dhanam Foundation will generously match the Magic Bus’ COVID-19 Relief efforts by 1:1, up to $500,000.

If an organisation wishes to support the charity, they can contact the UK Director, Rahul Bissoonauth at

Ayesha is an English graduate with an aesthetic eye. Her fascination lies in sports, fashion and beauty. Also, she does not shy away from controversial subjects. Her motto is: “no two days are the same, that is what makes life worth living.”