"RR Kesari. A unique 1 of 1."
British billionaire Reuben Singh has added to his large collection of Rolls-Royce vehicles, purchasing five Cullinan SUVs.
The cars are part of his ‘Jewel Collection’.
Reuben Singh is the CEO contact centre company alldayPA and private equity firm Isher Capital.
He showed off his new purchases, among which is the unique Rolls-Royce Cullinan ‘Kesari’.
It is a Black Badge Cullinan and is truly one of a kind.
The car is painted in a special formulation orange and pays homage to his culture.
Reuben posed with the car and wrote:
“RR Kesari. A unique 1 of 1. Just like the 7 billion of us all individual and unique on this planet. We all should be proud of who we are.
“RR Kesari. A tribute to my heritage. A statement of my individuality. An expression of my belief, that everyone has the right to do what they want.
“RR Kesari. Kesari, the colour of Sikhs. The colour of my heritage, tradition and religion.
“Above all, Kesari is dedicated to the courage and sacrifice made by all those who help others.”
His collection also includes ‘Diamond’ and ‘Flame’ Cullinans.
In an Instagram post, Reuben stood with his new vehicles and wrote an inspiring caption:
“What others think about you is not important. It’s what you think about yourself.
“Life is fragile. Life is short. Life is also beautiful, if you free yourself from being shackled and imprisoned by others’ opinions.
“The most dangerous thing we can do is live our life by giving importance to what others will think of us. Most people don’t know what they think of themselves!
“The essence of life is truth. It starts with being true to ourselves.”
“Why live a life that you think others expect you to? Why base your decisions on what others will say?
“If you can’t be true to yourself, then you’ve failed before you start.
“To achieve success, peace or any of your goals, you need to first have freedom from caring what others think and blaze your own path.
“Care about your family, your friends and humanity. Be caring towards others just don’t care what others think or say about you.
“If you actually realised how little time people actually spend thinking about you, you will quickly stop letting their opinions matter.
“Soar and fly high. The sky’s not even the limit when you believe in yourself.”
Reuben Singh owns an array of luxury cars, with a particular fondness for Rolls-Royce.
It is believed that he owns dozens, regularly taking to social media to pose in front of his vehicle for the day.