she is the highest-earning Bollywood Instagrammer.
For celebrities like Bollywood stars and sports personalities, Instagram is much more than just a photo-sharing app.
The platform provides an opportunity to earn a lot of money.
This is usually done through a partnership with a particular brand. The celebrity then promotes that brand just by uploading a post.
In return, they are paid a large sum of money.
In addition to earning money through their films, Bollywood stars earn through social media by endorsing products.
Here are some of the highest-paid Bollywood celebrities and how much they earn per Instagram post.
Priyanka Chopra has more than 73 million followers.
Given her popularity internationally as well as in India, it is no surprise that she is the highest-earning Bollywood Instagrammer.
Priyanka reportedly charges approximately Rs. 1.8 Crore (£177,000) per sponsored Instagram post.
Expect that amount to continue increasing, as she continues to star in new projects in India and overseas.
Deepika Padukone is one of Bollywood’s most popular celebrities.
She also has a large Instagram presence, with over 64 million followers.
For each endorsed post, Deepika is believed to make Rs. 1.5 Crore (£150,000).
Her popularity among fans will only continue to net her more money per Instagram post.
Shraddha Kapoor wows fans with her dancing and acting skills.
This is highlighted on social media, boasting more than 68 million followers on Instagram.
Her stunning looks is one of the reasons why she is asked to do sponsored fashion posts.
But her fee is hefty, charging Rs. 1.1 Crore (£108,000) per Instagram post.
Alia Bhatt’s bubbly personality makes her a beloved figure among Bollywood fans.
This is shown on Instagram as she has more than 58 million followers.
But for each sponsored post, she reportedly charges around Rs. 1 Crore (£98,000).
She is expected to make even more money from the platform following the highly anticipated release of Gangubai Kathiawadi, which will release on February 25, 2022.
Akshay Kumar is known for being the busiest actor in Bollywood, having several releases per year.
As a result, he is consistently one of the industry’s highest earners.
But Akshay is also a successful influencer.
With more than 59 million followers, Akshay earns an estimated Rs. 1 Crore (£98,000).
Shah Rukh Khan
Shah Rukh Khan is considered to be Bollywood royalty.
The actor has nearly 28 million Instagram followers and he charges a hefty amount.
For one Instagram post, SRK earns between Rs. 80 Lakh (£78,000) and Rs. 1 Crore (£98,000).
Following the release of Pathan, which will mark his Bollywood comeback, expect Shah Rukh’s Instagram earnings to increase.
Katrina Kaif has established herself within Bollywood.
She also has a number of brand endorsements. This includes her own beauty brand Kay Beauty, which was launched in 2019.
With more than 61 million followers, it is estimated that she earns Rs. 97 Lakh (£95,000) per Instagram post.
Other top-earning Bollywood celebrities on Instagram include Ranveer Singh and Salman Khan.
But it is not just Bollywood stars raking in the cash on the platform.
Cricket star Virat Kohli has a huge legion of fans on Instagram, with 182 million followers.
With such a massive presence, it is no surprise that he promotes brands on social media and charges big bucks for it.
Reportedly, Virat charges around Rs. 1.35 Crore (£133,000) per post.
These Bollywood celebrities earn a huge amount of money just from promoting a brand on their Instagram page.
But their huge followings mean they will attract a lot of attention, and in some cases, persuade fans to buy into that particular brand.
As their respective projects continue to release, expect brand companies to approach these celebrities to promote their products, subsequently earning them even more money.