“He was given help from Dragons’ Den’s Steven"
After walking away from this series of The Apprentice, Dr Jana Denzel has gone into business with Lord Sugar’s BBC rival Steven Bartlett.
Jana quit the BBC business show and revealed his decision was down to one of Lord Sugar’s comments.
He explained: “If you’ve been watching the series so far, you would have seen in Episode Four, Lord Sugar says to me, ‘You’ve been very, very quiet throughout the process’.
“That one line is really what hit me because, in Task One, I did both in negotiations and set a record of The Apprentice history at 48%.
“Task Two, you don’t see it, but Anisa [Khan] puts me in charge of negotiations.
“I overcome with objections, and I do all the work there for us to win the task.
“Task Three is my best episode yet but I just get a 10-second camera feature.
“It was my best in negotiation and Liam [Snellin] put me in charge of doing negotiation there.
“So I felt that comment from Lord Sugar was just not accurate or truthful at all.”
But Jana’s premature exit may not be a bad thing as the business plan he took to The Apprentice was picked up by Dragons’ Den star Steven Bartlett.
Steven is reportedly set to action the upscaled dental firm Jana had pitched.
A deal was struck just four weeks after Jana left The Apprentice, which was filmed in 2024.
A source told The Sun: “Jana’s business has excelled since leaving the show after he was introduced to industry money-makers that backed the business plan Lord Sugar didn’t invest in.
“He was given help from Dragons’ Den’s Steven, who introduced him to his own commercial director, Danny Gray, to give Denstudios a boost fit for Jana’s Hollywood clientele.
“Danny got fully behind the business plan Jana had prepared for The Apprentice.
“It seems Jana will be proving Lord Sugar wrong.”
Lord Sugar previously admitted that, despite having respect for his TV rivals, including fellow business owners Deborah Meaden and Peter Jones, he had less favourable comments about Steven.
Asked about the investor and podcast host’s success, Lord Sugar said: “He’s a mystery to me.
“He’s a good talker, but comes across a bit suave and debonair.”
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